Starbucks has taken the energy drink concept out of the
cooler case and moved it to the coffee bar.
The Seattle coffee
chain will start offering customers a 50 cent “+Energy” option that they can
add to any handmade Starbucks drink starting next week, according to the Seattle Post-Intelligencer.
The “+Energy” mix will include B-vitamins, guarana and
ginseng, the PI said. Starbucks will
leverage its North American Coffee Partnership with Pepsi-Cola next month to
roll out an RTD version of Doubleshot Energy + Coffee in retail locations where
Starbucks’ Frappucino is sold.
Starbucks has two other drink options in the works – one which
will be frozen and another which will address health and wellness – in a bid to
help the 11,000 store chain’s skidding revenue.