Nestlé USA and Jamba Juice Launch Ready-to-Drink Beverages

EMERYVILLE, Calif.–(BUSINESS WIRE)–Nestlé USA, part of Nestlé, S.A., the world’s largest food and beverage company, and Jamba Juice, the leading blender of fruit and other naturally healthy ingredients, today announced the launch of a line of Jamba® ready-to-drink beverages made with real fruit and boosted with extra nutrients.

Jamba Smoothies and Jamba Juicies are now available in major grocery retailers, convenience stores and select Jamba Juice store locations in eight Western states: California, Oregon, Utah, Nevada, Arizona, Idaho, Washington and Colorado. Confirmed retail accounts include Target, Safeway, Albertsons, Ralph’s, 7-Eleven, Raley’s, and Walgreens.

“This is the first step in our strong partnership with Nestlé,” said Paul Coletta, senior vice president, marketing and brand development at Jamba. “Our teams continue to work together on future product extensions that will build and drive the synergy of Jamba retail and ready-to-drink.”

“The response from accounts has been outstanding,” said Steve Presley, vice president, general manager premium ready-to-drink, Nestlé Beverage Division. “They recognize the value and growth potential that Jamba RTD brings to the super premium juice category.”

The 2008 Jamba ready-to-drink product line includes six SKUs: three Jamba Smoothies, named Strawberries Wild w/Energy Boost, Orange Dream Machine w/Immunity, Banana Berry w/Heart Healthy Boost; and, three Jamba Juicies named Orange Strawberry Banana w/Protein Boost, Mango Orange Peach w/Fiber Boost, Very Berry w/Calcium Boost.

About Nestlé USA

Named one of “America’s Most Admired Food Companies” in Fortune magazine for the eleventh consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2007 sales of $8.25 billion, is part of Nestlé S.A. in Vevey, Switzerland – the world’s largest food company – with sales of $90 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA; NASDAQ:JMBAU; NASDAQ:JMBAW) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. JAMBA JUICE is the leading blender of fruit and other naturally healthy ingredients. Founded in 1990, Jamba strives to inspire and simplify healthy living for its customers and employees. As of April 22, 2008, JAMBA JUICE had 726 stores, of which 515 were company-owned and operated. For the nearest location or a complete menu including our new breakfast smoothies with organic granola, please call: 1-866-4R-FRUIT or visit the JAMBA JUICE website at www.jamba.com.