DNA Energy Drink Launches in Southern California at 7-Eleven

BOCA RATON, Fla.–(BUSINESS WIRE)–DNA Beverage Corporation (Pink Sheets:DNAB) www.dnabeveragecorp.com, producers of DNA Energy Drink® and DNA Beef Jerky™, the new and great tasting favorites of action sports enthusiasts and fans, announced it has begun distribution to 7-Eleven convenience stores in Southern California. 7-Eleven has more than 800 convenience-stores in the territory. DNA’s overall plan is to service all of California and is currently in negotiations with other major retailers.

“DNA Energy Drink® is committed to providing our retail partners a great tasting product, tremendous marketing support, a built-in following and a commitment to brand building that we feel has not been offered since the since the inception of the energy drink category,” said Russ Rickon, DNA’s vice-president of national sales. Rickon added, “It is our commitment to growing our brand that, we believe, will attract the quality distributors that will allow us to fully penetrate the country’s largest energy drink consumer state.”

Geoff Armstrong, the company’s marketing vice-president stated, “This is a great time for us to launch at 7-Eleven because of the upcoming 2010 AMA Super Cross season that kicks off with 5 California races. January 9, 23 and February 13 at the Angel Stadium in Anaheim, January 30 at AT&T Park in San Francisco and February 6 at Qualcomm Stadium in San Diego.”

About DNA Energy Drink

DNA Energy Drink® is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink® is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body’s seven energy sources to maximize energy and improve awareness. DNA Energy Drink® comes in 16oz. cans in flavors including Lemon Lime, Citrus and Citrus Sugar Free and retails for a suggested retail price of $1.99.

True to its actions sports roots, DNA Beverage Corporation has earned national recognition through its title sponsorship of the Star/Yamaha Racing Team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink® can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. DNA has strong recognition within the action sports community including the stores and venues that support these athletes and participants and is a regular at skate parks across the Southeast. Its 80ft. DNA branded semi-trailer is will be a regular at events all over the country and regularly supports its retailers and distributors and at various community and charitable functions such as the van’s recent appearance at the Joe DiMaggio Children’s Hospital in Hollywood, FL. For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com.