Coors Distributor Classic City Beverage Rolls Out drank Extreme Relaxation Beverage in Georgia

HOUSTON and ATHENS, Ga., Nov. 18 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Other OTC: IBGH) today announced that the company has entered into an agreement with Classic City Beverage, LLC, a distributor for major beer brands including Coors(TM), to expand the reach of the company’s signature relaxation beverage, drank(TM) to 16 counties in the northeastern Georgia region.

The agreement marks yet another relationship with a major beer supplier announced by Innovative Beverage in the past few weeks. Classic City Beverage’s existing relationships with an extensive network of retailers, including grocery chains, convenience stores, restaurants and other retailers will ensure that drank(TM) is widely available to consumers in the region.

“We are fortunate to have drank(TM) amongst many incredibly successful and well known beverages, such as Coors(TM), New Castle(TM), Sierra Nevada(TM), Red Stripe(TM), Guinness(TM) and Smirnoff Ice(TM),” said Peter Bianchi, CEO of Innovative Beverage Group. “It is truly an honor for us to have a great distributor like Classic City Beverage who thinks so highly of drank to place it on store shelves of its distribution area. Putting our extreme relaxation beverage(TM) into this list of products provided by such a well-known distributor validates our reason for creating this exciting new category of beverages.”

“We are always on the lookout for new and exciting beverages that are creating a splash in the industry, and drank(TM) is exactly that type of phenomenon,” said David Moody, General Manager of Classic City Beverage, LLC. “You can’t be in the beverage industry right now without hearing about how drank(TM) is both in demand and an innovator in the functional beverage category. The product is truly relevant to today’s trendy consumer and a beverage that we are glad to offer to our accounts in the Northeast Georgia region.”

drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.

Classic City Beverage, LLC joins an extensive and growing roster of regional distributors that have added drank(TM) to their New Age beverage lineup. For more information about drank(TM), please visit:, call 877-DRANK-02 or follow the brand on Twitter – To reach Classic City Beverage, please call (706) 353-1650.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation (TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll(TM)” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

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