CASCAL All-Natural French-Style Soda Comes to Whole Foods Market

ATLANTA, Nov. 19 /PRNewswire-FirstCall/ — CASCAL, a handcrafted all-natural soda designed in France, is being introduced and sold exclusively at Whole Foods Market stores across the US through the end of the year. CASCAL also will be available in fine restaurants and taverns in New York City.

Cascal’s always fresh, crisp taste is fashioned with imported European ingredients at a microbrewery in Florida, where it is pioneering a patented new “dual-stage slow malt fermentation” method with no added sugar. Fermented malt is used in the Light Red and Fine Dry flavors.

Cascal is akin to a fine wine or prosecco, yet without alcohol. Careful crafting gives the sophisticated French-style soda its unique taste and aroma and natural goodness – with 60-80 calories per bottle.

“We are excited to be offering CASCAL exclusively in our stores,” said Jim Spiers, global vice president of purchasing for Whole Foods Market. “CASCAL is the first non-alcoholic beverage to bridge the gap between fine wines and soft drinks. It meets all our high quality standards and is a perfect complement to the upcoming holiday meal and party season.”

“We brought CASCAL to life to appeal to the savvy consumer, so our partnership with Whole Foods Market for our national launch is ideal,” said Sreten Gajic, CASCAL general manager. “You can bring French flair to your lunch experience, but without the afternoon nap. And CASCAL can add a sparkle to any social occasion.”

CASCAL is available in three delicious blends: Crisp White, with notes of pear, apricot and magnolia; Light Red, with notes of blackcurrant, cherry and mirabelle; and Fine Dry, with notes of cherry, apple and anise.

CASCAL is packaged in recyclable 330 mL (11.15 fl. Oz.) glass bottles – available in singles and stylish 4-packs.

CASCAL also announced today that it has donated $150,000 to the Whole Planet Foundation as a new Supplier Alliance for Microcredit partner. The Whole Planet Foundation creates economic partnerships with the poor in those developing-world communities that supply our stores with product.