Bawls Guarana now available at Jewel-Osco stores

Miami, FL – February 11, 2009 – As part of a strong 1st quarter sales push, preeminent Chicagoland grocer Jewel-Osco is adding BAWLS Guarana 10oz bottles and BAWLS G33K B33R 10oz bottles to their 2009 product assortment. A SUPERVALU company, Jewel-Osco is a well-known retailer with 183 store locations in Illinois, Iowa and Indiana.

“The addition of Jewel stores to our growing number of premium retailers carrying BAWLS Guarana products greatly enhances our selling efforts in the Chicagoland market,” commented VP of Sales Steve Hudson.

The Sales Team at BAWLS Guarana is currently finalizing a number of new distributor and retailer partnerships, the details of which will be announced in the coming weeks.

First launched in November 1996, BAWLS Guarana’s recent growth included the 2008 launch of BAWLS G33K B33R – the first-ever high-caffeine root beer spiked with guarana, which has named BEVNet’s “Best Energy Drink” of 2008.

About Jewel-Osco
Jewel-Osco, a SUPERVALU company, operates 183 stores in Illinois, Iowa and Indiana. With a market-leading position in Chicago, Jewel-Osco stores offer consumers the convenience of combined grocery and pharmacy retail, in addition to services such as fuel centers at select locations. Originally established in 1899, the company and its associates remain committed to the communities they serve, contributing more than $4 million each year to a variety of local charitable causes. For more information about Jewel-Osco, please visit or

BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway), Target, Microcenter stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus-infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking techies, students, professionals and athletes in need of a Bounce. For more information, visit