ATLANTA–(BUSINESS WIRE)–DASANI® purified water and Alexandra Cousteau are embarking on a round-the-world expedition to bring much needed attention to our planet’s most vital water issues. Expedition: Blue Planet is a groundbreaking effort to engage people around the world in discussions about critical water concerns and how we can help to preserve this indispensable natural resource.
Alexandra Cousteau, granddaughter of the world renowned explorer Jacques Cousteau and founder of Blue Legacy, an organization dedicated to water issues and conservation will visit important water sites on five continents. Her journey will chronicle the interconnectivity of water. She will show how local water use has a direct impact on the interdependent, global eco-system. Expedition: Blue Planet will create a new vision for what it means to live in a world where water is recognized as our most precious resource, and suggest a plan for what we must do to protect it.
“Water is a vital resource that should be clean, pure and accessible for everyone,” said Alexandra Cousteau. “We live on a water planet. Water is the reason for our existence. And yet in spite of water’s obvious and central importance to sustaining life on Earth, here we stand at the start of a new millennium with our most precious resource in critical condition across the globe.”
“DASANI is a leading hydration brand, and as such, we recognize that conservation and stewardship of our precious water resources is a first-order priority,” said Penny McIntyre, senior vice president and general manager, water, tea and coffee, Coca-Cola North America. “Our partnership with Expedition: Blue Planet offers us a unique opportunity to encourage and facilitate dialog about protecting an essential resource. Our consumers want to engage in discussions around the environment, and we are committed to helping them get involved and take action.”
Cousteau and her Expedition: Blue Planet team will showcase a diversity of fresh water and marine environments — from rain forests and jungles to deserts and oceans — including:
* The Ganges River, India
* Okavango Delta, Botswana
* Jordan River – Dead Sea Basin
* Angkor Wat, Cambodia and Perth, Australia
* The Mississippi River, USA
* The Shab Rumi Reef, Red Sea
As the premiere sponsor, Dasani will help consumers experience Expedition: Blue Planet first-hand through a dedicated website on DASANI.com. Consumers can follow along Alexandra’s journey through an interactive map feature as well as popup highlights with more detailed information about each expedition site. DASANI.com also offers raw video footage, blogs, and photographs from the Expedition as well as downloadable widgets that notify users when new content is added. Expedition: Blue Planet content also will be featured on The Coca-Cola Company websites, digital media partner sites, in print advertisements and other marketing collateral reaching millions of consumers.
About The Coca-Cola Company
DASANI® is a brand of The Coca-Cola Company, the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.
About Alexandra Cousteau and Expedition: Blue Planet
Alexandra Cousteau, a globally recognized advocate on water quality and policy, continues the work of her renowned grandfather Jacques-Yves and father Philippe Cousteau. At 32, she has already mastered the remarkable storytelling tradition handed down to her through the generations, and has the unique ability to draw audiences into the weighty issues of policy, politics, and action. Alexandra is a National Geographic Emerging Explorer and a CNN International Principal Voice, a graduate of Georgetown University, and a lifelong explorer and activist. She established Blue Legacy in 2008, an organization dedicated to inspiring people around the world to take action on critical water issues.
Expedition: Blue Planet is a function of Blue Legacy. The Coca-Cola Company and its leading purified water brand, DASANI, share Blue Legacy’s passion for water conservation and stewardship. The title sponsor of Expedition: Blue Planet, DASANI is helping increase awareness of Alexandra Cousteau’s efforts to encourage discussion about protecting a precious resource.