HOUSTON and WILKES BARRE, Pa., March 23 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (OTC Bulletin Board: IBGH) today announced that the company has entered into an agreement with Arrow Beer Distributing, a longtime distributor of popular brands that include Pabst Brewing Company(R) products like Colt 45(R), Schlitz(R) and Old Style(R), to bring the company’s signature relaxation beverage, drank(TM), to 15 counties in Eastern Pennsylvania.
The announcement comes on the heels of similar agreements with other well-know beer distributors across the country and will expand drank’s reach to another untapped market. Arrow Beer Distributing is one of the larger beer distributors on the East Coast and currently services nearly 1,000 on- and off-premise accounts throughout the region. The addition of drank(TM) will enable Arrow Beer Distributing to open accounts with additional retail categories, including convenience and grocery stores, that they had previously been unable to work with due to regulations regarding the sale of alcohol in Pennsylvania.
“It is a huge achievement to sign a deal with a distributor of Arrow Beer Distributing’s size and reputation, and the fact that Arrow chose to take us on as its only non-alcoholic beverage speaks volumes about the caliber of our product,” said Peter Bianchi, CEO of Innovative Beverage Group. “This agreement will not only complement drank(TM)’s existing distributor agreements in other areas of the country, but it will also bring a new wave of relaxation to Pennsylvania consumers as we expand our reach into this key market.”
“We typically do not get involved with non-alcoholic products – in fact, we have not taken any on since we stopped distributing Tropicana(R) orange juice nearly 20 years ago – but when I sampled drank(TM) and allowed a few key accounts to try it out, we could not believe the taste and benefits of the product. I knew right away that I wanted to introduce this beverage to my region,” said John Boris, Brand Manager for Arrow Beer Distributing. “As a first-of-its-kind beverage, the product is extremely marketable and gave us good reason to enter the non-alcoholic space once again.”
“We are seeing a lot of pick-up with large beer suppliers who find that drank(TM) is the perfect addition to their lineup of products – not only is it selling very well, but it also offers distributors a new revenue source by allowing them to tap into an innovative and rapidly-growing segment of the functional beverage category,” added Bianchi.
drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.
Arrow Beer Distributing has a long-standing reputation in the region and exclusive relationships with a number of well-known companies, including Pabst Brewing Company(R) for the distribution of brands that include Schlitz(R), Schaefer(R), Old Style(R), National Bohemian(R), Colt 45(R) and more; and Minhas Craft Brewery(R) for distribution of its core brands, including Corsaris(R) coolers, Mountain Crest(R), Axehead(R) and more. The company also has exclusive relationships with a number of microbreweries to distribute their products in the Eastern PA region, which include Steamworks Brewing Company(R), Mt. Shasta Brewing Company(R), Lancaster Brewing Company(R) and Appalachian Brewing Company(R).
Arrow Beer Distributing joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold in several major markets, including metropolitan areas of Birmingham, Huntsville, Mobile and Montgomery, AL; West Memphis, AR; Atlanta and Macon, GA; Baton Rouge, Lafayette and Shreveport, LA; Springfield and St. Louis, MO; Jackson and Oxford, MS; Clarksville, Columbia, Franklin, Jackson, Memphis, Murfreesboro and Nashville, TN; Austin, Dallas-Ft. Worth, Houston, Livingston and Waco, TX. For more information about drank(TM), please visit: www.drankbeverage.com or call 877-DRANK-02. To reach Arrow Beer Distributing directly, please call 570-574-9744.
About Innovative Beverage Group Holdings, Inc.
Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll’ and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.