Zico coconut water expands into three key markets

ORADELL, N.J., March, 4, 2009 – In yet another sign of its growing popularity among U.S. consumers, ZICO Coconut Water has inked distribution agreements with New Age Beverage of Colorado, Arizona Beverage Co. in Florida and Austin Provisions in Austin, Texas.

Under the new deals, ZICO will be distributed and sold in a variety of retail locations, as well as in gyms, yoga studios, spas and natural food stores.

“It’s a natural for ZICO to expand into these markets,” said Mark Rampolla, ZICO’s founder and chief executive officer. “These are all very influential areas that boast a critical mass of the natural, health-conscious athletes we target.”

“We remain committed to partnering with the best distributors in each new market we enter and in New Age, Arizona and Austin Provisions, we’ve definitely found that,” Rampolla added.

Made with 100 percent pure coconut water ZICO is more effective for full body rehydration than plain water and contains none of the added sugars and calories commonly associated with other sports drinks. It also contains more potassium than a banana and five essential electrolytes in one serving.

“Our company has been closely following the coconut water category as it has developed and we’ve been particularly impressed with how ZICO has gone to market and built their distribution in each new market,” said Scott Lebon, president of New Age Beverages. “We think ZICO is the brand to bet on in this new category and we’re thrilled to now be carrying it.”

Tom DeLucca, vice president of corporate development for Arizona Beverage Co., added, “We think coconut water will be very successful for us in Florida and ZICO certainly is the brand to make that happen.”

ZICO currently is available in three exotic varieties – natural, mango and passion fruit-orange peel. Even the flavored varieties are all-natural, as they contain flavor essences, meaning they come from the flower itself, not the fruit, giving the beverage a light yet potent flavor with no additional sugar, calories, carbs or acidity. ZICO also comes in an easy-to-carry cardboard carton for on-the-go refreshment that retains the beverage’s authentic tropical flavor. ZICO is available for around $2.00 per carton at retail locations and can also be purchased online at www.zico.com.

About ZICO
Founded in 2004 by Mark Rampolla, ZICO is 100% pure coconut water with natural flavor essences. With five essential electrolytes, more potassium than a banana, low acidity, no fat, no sugar added, and no cholesterol, ZICO is the natural, refreshing way to hydrate and replenish. The unique processing and packaging system captures and retains the exotic flavor and nutritional benefits of coconut water for 12 months so you can enjoy ZICO anytime and everywhere. ZICO can be found at leading yoga studios, gyms, natural food stores and gourmet markets in select markets across the country. Find out more at www.zico.com.