XYIENCE Launches Harley-Davidson Promotion at Kum & Go


LAS VEGAS, NEV. (April 7, 2009) XYIENCE, the official energy drink sponsor of the Ultimate Fighting Championship (UFC) is offering Kum & Go convenience store shoppers a chance to win a Sportster 883 Low by Harley-Davidson, also a sponsor of the UFC. The promotion kicks off on May 1 and runs through June 30. Xenergy case stackers featuring contest entry forms will be available at 483 participating Kum & Go locations in Missouri and Iowa; the latter is the birthplace of the convenience store chain that celebrates its 50th anniversary this year. Entries can be submitted online via a private landing page accessible only to those with a contest entry form that includes the address. There is no purchase necessary, and XYIENCE will notify the winner in early July.

The Harley-Davidson Sportster 883 Low is known as the easiest and most memorable bike to ride. It features a rubber-mounted 883cc Evolution engine; the lowest suspension in its line; a chrome staggered shorty exhaust; front and full rear fenders; a low, classic solo seat and stainless steel wide classic handlebars.

“The Kum & Go/Harley-Davidson promotion is another example of how XYIENCE’s relationship with the UFC provides an effective means of developing value-added programs for our retailers and the consumer,” explains Csaba Reider, XYIENCE CEO and president. “XYIENCE is committed to working with retailers like Kum & Go to develop a unique shopping experience that results in a greater connection between the consumer and both of our brands.”


XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.

Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)

XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, is the official energy drink of the Ultimate Fighting Championship. The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d. Xenergy is available in retail stores throughout the United States and Canada. Visit www.xyience.com for details.

XYIENCE Supplements

XYIENCE supplements provide ultimate nutrition for peak performance. With everything from NOX-CG3-for increasing strength and stamina and aiding in post-exercise recovery-to high-quality protein supplements such as the XProtein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.