‘Slow Your Roll’ Movement Hits Southeast Georgia as Local Budweiser Purveyor, Sheffield Distributing, Brings drank(TM) Relaxation Beverage to the Region

HOUSTON and BRUNSWICK, Ga., April 30 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (PinkSheets: IBGH) today announced that the company has entered into an agreement with Sheffield Distributing of Brunswick, GA, to bring the company’s signature relaxation beverage, drank(TM), to its Southeastern Georgia coverage area.

Established 50 years ago, Sheffield Distributing is a family-owned mainstay in McIntosh, Glynn and Camden counties that provides high-end beverages, including the Budweiser(R) product line, to local retailers. The company will now help to fulfill the growing consumer demand for drank(TM) by stocking the relaxation beverage throughout its territory.

“drank(TM) is wildly popular throughout the Georgia and the South, so it is a great pleasure to bring on a highly-regarded distributor like Sheffield Distributing to expand our products reach into these key coastal counties in Southern Georgia,” said Peter Bianchi, CEO of Innovative Beverage Group. “Not only does Sheffield Distributing come with 50 years of local experience and extensive retailer relationships, but as the exclusive Budweiser distributor for the region, the company also brings immediate credibility for the brand as we continue to expand our reach.”

“When I first heard about drank(TM) late last year, I thought that it was a great concept,” said Philip Sheffield, Vice President of Sales for Sheffield Distributing. “After another distributor from a different region of the country told me how well the product was selling for him, however, I knew that we had to bring drank(TM) onboard and be the first to offer this innovative beverage to our customers. The product offers opportunities for tremendous expansion for our company and the retailers we serve because it’s unique and part of the newest category in functional beverages – relaxation.”

drank(TM) is the antithesis of the popular energy drink currently saturating the functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.

Sheffield Distributing joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold at 7-Eleven stores nationwide and at other retailers in major markets, including metropolitan areas of Birmingham, Huntsville, Mobile and Montgomery, AL; West Memphis, AR; Atlanta and Macon, GA; Baton Rouge, Lafayette and Shreveport, LA; Adrian,Alpena, Brighton, Jackson, Lansing, Marquette, Saginaw, St. Ignace and West Branch, MI; and St. Louis, MO; Columbus, Jackson, Leland, Meridian, Oxford and Tupelo, MS; Philadelphia, Scranton, and Wilkes-Barre, PA; Clarksville, Columbia, Franklin, Jackson, Memphis, Murfreesboro and Nashville, TN; Austin, Dallas-Ft. Worth, Houston, Livingston and Waco, TX. For more information about drank(TM), please visit: www.drankbeverage.com or call 877-DRANK-02. To reach Sheffield Distributing, please call 912-265-4131.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll’ and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.