drank rolls into West Michigan with B&B Beverage

HOUSTON AND GRAND RAPIDS, Mich., May 11 /PRNewswire/ — Innovative Beverage Group Holdings, Inc. (PinkSheets: IBGH) today announced that the company has entered into an exclusive agreement with B&B Beverage to bring the company’s signature relaxation beverage, drank(TM), to West Michigan.

B&B Beer Distributing was founded in 1933 and has been owned and run by the Sullivan Family since 1977. B&B services over 1050 licensed retailers in Kent, Montcalm, Muskegon, Ottawa, and Newaygo Counties with products from the Miller Brewing Company(R) and Pabst Brewing Company(R) as well as a variety of specialty beers. B&B Beverage (B&B’s non – alcoholic affiliate) serves an additional 500 non-licensed retailers in the same area with products including Celsius(R), Henry Weinhards Soda(R), Jolt Energy(R), Redline Energy(R), Xing Tea(R), Xyience Energy(R), and more.

“B&B holds a strong position in Western Michigan’s beverage industry, and its well-established client base will help us solidify our foothold in the market,” said Peter Bianchi, CEO of Innovative Beverage Group. “This latest agreement firmly supports our business strategy to expand this iconic brand and make the product more broadly available in new and existing markets.”

“Market analysis indicates strong growth potential for functional beverages,” said Matt Barnes, non-alcoholic supervisor for B&B Beverage. “We put our reputation on the line with every product we select for our portfolio, and market-innovator drank(TM) is a terrific addition that aligns with our current client base. We are excited to help propel the brand in this region.”

drank(TM) is the antithesis of the popular energy drinks currently saturating the functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.

B&B Beverage joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold at 7-Eleven stores nationwide and, through its network of independent distributors, at scores of other retailers in major markets across the U.S. For more information about drank(TM), please visit: www.drankbeverage.com or call 877-DRANK-02. To reach B & B Beverage, call 616-458-1177.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

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