drank debuts at Anheuser-Busch distributor, Ludwig Distributing Company

HOUSTON and STUTTGART, Ark., May 26 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (OTC Pink Sheets: IBGH) today announced that the company has entered into an exclusive agreement with Ludwig Distributing Company to bring the company’s signature extreme relaxation(TM) beverage, drank(TM), to east-central Arkansas.

For more than 50 years Ludwig Distributing Company has been providing Arkansas, Prairie and Lonoke counties with well-known beverages. The company, which began with one truck and a 2,100 square foot warehouse employing three people who sold two brands and four packages, now services more than 150 accounts with thirty-seven brands, one hundred three packages, and five draught items out of their state-of-the-art 12,000 square foot facility. In addition to supplying the full line of Anheuser-Busch(R) products, Ludwig Distributing also provides customers with Mountain Valley Spring Water(R) and Hansen’s Monster Energy(R) line of products.

“Demand for drank(TM) in the southern U.S. has grown exponentially. Galvanizing our operations in the region with a significant Anheuser-Busch(R) distributor like Ludwig Distributing Company helps ensure continuity in the supply chain as well as an opportunity to broaden our circulation throughout their widespread east-central Arkansas territory,” said Peter Bianchi, CEO of Innovative Beverage Group.

“We are eager to add drank(TM) to our portfolio of products,” said Kyle Ludwig, General Manager of Ludwig Distributing Company. “The addition of drank(TM) demonstrates our mission to help clients identify new trends that will generate additional revenue stream. drank(TM) not only offers consumers a functional, non-alcoholic beverage with superior taste, but it is backed by a formidable nationwide marketing machine that has created a loyal and rapidly expanding customer base.”

drank(TM) is the antithesis of the popular energy drinks currently saturating the functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.

Ludwig Distributing Company joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold at 7-Eleven stores nationwide and, through its network of independent distributors, at scores of other retailers in major markets across the U.S. For more information about drank(TM), please visit: www.drankbeverage.com or call 877-DRANK-02. To reach Ludwig Distributing Company, call 870-673-4481.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation(TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.