HER Energy races into Indiana with Grocers Supply Company

Los Angeles, CA – On the heels of a successful Indy 500, HER Energy has partnered with Grocers Supply Company, Inc. for distribution, covering all of Indiana and four surrounding states. The new distributor supports key regions where the beverage is already found at select Target and SuperTarget stores, enhancing the brand’s Midwest presence. This expands HER’s availability from select Target stores in 37 states, distribution by Viking Beverages in Minnesota and Wisconsin, Albertsons in Florida and boutiques and C Stores throughout Southern California and New York.

Indianapolis based Grocers is launching the energy drink through its new division GS Distributing. Gregg Brase will head the new division. Mr. Brase brings over 23 years of beverage distribution and sales to the new division.

Scott Weaver, president of Grocers states “We are very excited about our new relationship with HER. During the month of May we taste tested the drink to thousands and everyone loves it. We have been overwhelmed with requests for it by retailers.”

HER sponsored an Indy car in this year’s Indy 500, qualifying on Day One and finishing the race in 13th place. “May was a great month for the brand and one of the great things to come out of it was a new partnership with Grocers Supply. We were impressed by their enthusiasm and experience, and their ability to act as both a wholesaler and distributor” noted HER CEO Brett Jacobson.

HER expects to run a full season in the Indycar series for 2010.


Grocers Supply Company, Inc. is an Indianapolis based wholesale company serving the independent retailer in 5 states since 1938. For additional information please contact: sweaver@newgrocers.com


Headquartered in Hollywood, CA, Her Enterprises Inc. is an independent beverage company, founded in 2004, with produces Her, a pink lemonade flavored active lifestyle beverage. Her comes in both regular and no carb/no sugar. For more information email: bschreck@herenergy.com