HOUSTON and PHOENIX, June 22 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) has announced a partnership with Phoenix, AZ-based Mundo Sales to distribute the company’s signature beverage, drank(TM), a 16 oz. lightly-carbonated beverage formulated with melatonin, valerian root and rose hips to provide a relaxing effect. Under the agreement, Mundo Sales will bring drank(TM) to thirsty, stressed-out and highly-caffeinated consumers throughout Arizona and New Mexico, as well as to northwest Texas, including the El Paso and Amarillo markets.
Mundo Sales, under the helm of brand-building guru, Dan Rosado, is a leader in building brand awareness for major beverages including those from Pepsi(R) and Miller Brewing Company,(R) to help reinvigorate brand sales and refresh brand images. Mundo Sales has since grown into a major player in the southwest beverage distribution market, servicing large chains, airports and convenience stores throughout the region.
“I have been watching drank(TM) and following its impressive growth since it launched last year. We are thrilled to be the first to introduce this beverage in our markets,” said Rosado. “I believe that the product has the same unique components of the other brands that we have chosen, such as Red Bull(R) and Redline Energy Drinks(R). That, coupled with our unique company structure designed to develop brands and help new products become household names, creates what I believe will be a huge success in our market, and I look forward to being a part of drank(TM)’s continued growth.”
“Even after announcing distribution agreements with major Anheuser-Bush distributors and national chains like 7-Eleven, I consider it a great honor to work with Dan Rosado and Mundo Sales as we expand into Arizona, New Mexico and West Texas,” said Peter Bianchi, CEO of Innovative Beverage Group. “Not only was Dan instrumental in helping to build reputations for major global brands in the southwest, but he was also intimately involved in developing the Pepsi(R) brand in Puerto Rico and Brazil. It is his unique status as a legendary ‘brand-builder’ that makes Innovative Beverage Group fortunate to have Dan as a part of our distribution network.”
With a slogan of “slow your roll(TM),” drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.
Mundo Sales joins an extensive network of regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup, including 7-Eleven stores nationwide. For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter @slowyourroll. To reach Mundo Sales, please call 877-868-3635.
About Mundo Sales LLC
Mundo Sales is a rapidly emerging “value add” marketer and master distributor of high quality – high performance lifestyle and functional beverages throughout the Western U.S. and Northern Mexico. Founded nearly a decade ago in New Mexico, Mundo Sales provides distribution and marketing programs and resources to approximately 2,800 retail locations throughout the West. Mundo Sales services traditional convenience retailers, grocers, drug, liquor and specialty stores, and other commercial venues that carry consumer packaged goods. Mundo Sales core brand concentration includes premium U.S. brands Drank Beverage and Redline Energy products. For more information, please contact Kevin Kristick at 877-686-3635 or at info@mazatzalcapital.com.
About Innovative Beverage Group Holdings, Inc.
Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation (TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.
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