Apple Rush Co., Inc. Licenses New West Coast Distributor for California and Hawaii

DOLTON, Ill., Sept. 10 /PRNewswire-FirstCall/ — Apple Rush Co., Inc. (Pink Sheets: APRU), is pleased to announce that the Company has signed an agreement to license its brand Apple Rush(TM) to a newly formed company, Apple Rush Maui, LLC. This agreement gives Apple Rush Maui, LLC the exclusive rights to sell and produce Apple Rush(TM) within the states of California & Hawaii.

As part of the Licensing Agreement, Apple Rush Maui, LLC has made an equity investment of $100,000 in Apple Rush to obtain its rights. These rights give Apple Rush Maui, LLC a minority position in Apple Rush and the ‘Right of First Refusal’ to add other neighboring states, as well as possible Japanese exporting rights.

Apple Rush Maui, LLC will be distributing all six current flavors of the Apple Rush bottle line. As well, Apple Rush’s three top selling flavors of its Organic Sparkling 100% Juice products, Original Apple, Pomegranate and Cranberry, are scheduled for production in cans in early October, and these will also be distributed by Apple Rush Maui in the same territory and under the same provisions as noted above. Apple Rush Maui, LLC will eventually take over production of all cans and bottle on the west coast and pay a royalty fee to Apple Rush, according to the terms of the Agreement.

“We are very excited about signing this Licensing Agreement with Apple Rush Maui, LLC. We believe that licensing this West Coast territory to them will greatly enhance our growth plans for nationwide distribution of our organic, lightly carbonated beverages,” stated Robert Corr, President of Apple Rush Co., Inc.

About Apple Rush Co., Inc.:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 40 Distributors throughout the U.S. and in foreign markets. The Company’s flagship product line of Organic Apple Rush(TM) Sparkling Beverages currently has six mainstream flavors in glass bottles. Three top selling flavors will also be available in cans in October 2009. Ongoing information is available at