SAN FRANCISCO (December 13, 2010) — Soma Beverage Company, leading beverage manufacturer and pioneer of the mintwater and the unsweetened flavored water category, today announced an agreement with High 5 Distributors, which provides beverage service for approximately 3,000 retail outlets within the New York metro area. The partnership, resulting from preliminary success within the region, will make Soma Beverage Company’s products, Metromint and Metroelectro, available to a greater number of consumers throughout New York City’s five boroughs.
“We initially commissioned High 5 to distribute Metromint and Metroelectro within a limited area of New York City. Due to impressive performance and its traction in getting our premium mintwater and refreshing micronutrient water into the hands of more fans over such a short period, we expanded our contract,” says Scott Lowe, co-founder, Soma Beverage Company. “There’s no better proof than the outpouring of emails and support we receive from our customers throughout Manhattan. With its concentration on specialty, organic and all-natural products, we believe High 5 is the ideal partner to help us quench the thirst of local residents for our brands while increasing visibility and sales of our line of pure and natural beverages.”
Under the new agreement, Metromint and Metroelectro will now be available at small grocery, retail and hospitality venues in Manhattan, Brooklyn, Queens, Staten Island and The Bronx.
Both Metromint and Metroelectro are calorie-free and contain no artificial sugars, sweeteners, colors or flavors. Metromint, an all-natural purified water infused with real mint and pure flavor essence, is available in seven 16.9 oz. varieties including Peppermint, Spearmint, Orangemint, Lemonmint, Chocolatemint, Cherrymint and the newest variety Goodberrymint. Engineered for high-performance, Metroelectro is the only premium beverage in the market that not only boasts electrolytes to replenish essential minerals but also antioxidants to protect cells from damage and zinc to boost the immune system.
About Soma Beverage Company
San Francisco-based Soma Beverage Company, LLC. is an innovative brand leader widely recognized for pioneering the mintwater beverage category. Since its introduction in 2004 by founders Rio Miura and Scott Lowe, its original, award-winning Metromint has become one of the top 10 selling premium bottled waters in the natural foods category.
An idea-driven company that carefully balances science with nature, through its state-of-the-art purification process, Soma Beverage Company is widely known for combining pure ingredients, innovative packaging and extraordinary taste. Metromint and Metroelectro have an avid consumer fan base in the U.S. and Canada.