XYIENCE Expands Distribution in Georgia with United Distributors, Inc. Deal

LAS VEGAS (March 23, 2010) When United Distributors, Inc., decided to expand its non-alcoholic (NA) portfolio, Georgia’s largest alcoholic beverage distributor turned to XYIENCE. For the Las Vegas based beverage company, this deal means that Xenergy Premium and Xenergy Xtreme will be available in roughly 3,500 retail outlets in Georgia. That includes shelf space in major retail chains, such as QuickTrip, RaceTrac, and Flash Foods. QuikTrip has 115 locations concentrated in the Atlanta area. In addition to those stores, RaceTrac has over 50 locations throughout Georgia, and Flash Foods operates 170 convenience stores in Georgia and Florida. It’s the strength of the brand that made one of the United States’ top volume distributors choose XYIENCE over its competitors.

“XYIENCE has tremendous brand awareness and marketing support,” says Chris Sides, United Distributors’ general manager over convenience stores. Sides, who has been in the beverage business for 15 years and knows the value of XYIENCE’s marketing alliances, such as its sponsorship of the Ultimate Fighting Championship (UFC), says, “The fact that [Xenergy] is on television during UFC fights on Spike TV and Pay-Per-View means that XYIENCE is getting its name out there for us. XYIENCE’s branding is everywhere, so it’s like having an additional advertising campaign place.” That type of exposure and support, according to Sides, makes United’s retailers eager to stock their shelves with Xenergy.

According to Reuben Rios, XYIENCE vice president of U.S. sales, landing United Distributors, Inc., is a pivotal point for the brand. “We’re thrilled about our relationship with United Distributors. In addition to being now being aligned with a top-notch distributor, United opens the door for XYIENCE in Georgia, which is a very important market because it’s an integral part of establishing our brand in the Southeast,” says Rios. “With a presence in Georgia, we can continue to increase the visibility of our brand in that region of the country,” he says.

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America. As a part of XYIENCE’s UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight’s critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE. Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.


XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.

Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)

XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, and its energy shot, X Shot, are the official energy drink and energy shot of the Ultimate Fighting Championship (UFC). The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d. Xenergy is available in retail stores throughout the United States and Canada. Visit www.xyience.com for details.

XYIENCE Supplements

XYIENCE supplements provide ultimate nutrition for peak performance. With everything from NOX-V2-for increasing strength and stamina and aiding in post-exercise recovery-to high-quality protein supplements such as the XY-PRO, an advanced protein complex or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.