Crystal Light Makes Saying No Feel Better Than Ever

TARRYTOWN, N.Y., April 12 /PRNewswire/ — Crystal Light® is launching an exciting new way for women to enjoy the water their bodies need. Crystal Light Pure Fitness is the first nationally available low-calorie fitness beverage mix with no artificial flavors, colors, preservatives or sweeteners.(1) It’s sweetened with evaporated cane juice and TruviaTM, an all-natural, calorie-free sweetener derived from the stevia plant.

“It’s important for people to keep adequately hydrated,” said Karan Bajaj, Senior Brand Manager for Crystal Light. “And women who drink Crystal Light actually drink 20 percent more water.(2) Now, with Pure Fitness there’s a whole new option for people who want to water their bodies deliciously – a naturally sweetened, low-calorie refreshing beverage.”

Pure Fitness is the only nationally available beverage of its kind.(1) With only 15 calories per serving and electrolytes to aid hydration during light physical activity,(3) it makes a great fitness partner. Each packet will transform a 16.9-ounce bottle or glass of water into a light, refreshing beverage in any one of three flavors — Lemon Lime, Strawberry Kiwi or Grape.

Pure Fitness is caffeine and gluten free, and one 8-ounce serving contains only three grams of sugar. Crystal Light Pure Fitness is a great low-calorie beverage alternative — providing a delicious, naturally sweet drink while satisfying the body’s need for water.

Natural sweeteners — such as stevia — are growing in popularity as consumers look for alternatives to typical artificial options. The stevia market alone has grown 434 percent from July 2008 to July 2009, and sales are expected to jump 900 percent to $2 billion by the end of 2011.(4)

Learn more about Crystal Light Pure Fitness at, and follow @CrystalLight on Twitter at

About Crystal Light

With most flavors containing as few as five calories per serving, Crystal Light offers naturally and artificially sweetened, great-tasting beverage options that provide the benefits of hydration. Crystal Light is available in 28 refreshing flavors and comes in a variety of convenient forms, including both single- and multi-serve packets. Crystal Light could be an excellent beverage option for people living with diabetes, because many flavors contain three grams or fewer of carbohydrates per serving and are considered a FREE exchange. For more information about Crystal Light, find us on Facebook (, follow us on Twitter @CrystalLight ( or visit

About Kraft Foods

The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The combined company’s portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands generate annual revenues of more than $100 million. Kraft Foods (; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

1) Among mass marketed sports drinks (Nielsen 52 Week Ending 2/20/2010)

2) Based on consumption of tap, bottled, flavored water and prepared powdered beverages from Kantar Worldpanel Beverage Panel data.

3) When one packet is consumed in 16.9 fluid ounces of water (two servings).