TalkingRain Beverage Company Appoints New President to Infuse Growth

Preston, WA – April 7, 2010 – TalkingRain Beverage Company, a market leader for mountain spring water and naturally flavored beverage products from the Pacific Northwest, announces the appointment of Kevin McClafferty as its new company President.

Prior to his new role, McClafferty was promoted to Vice President of Sales in 2009 at TalkingRain Beverage Company, where he was responsible for directing the growth and development of all company sales efforts. Before joining TalkingRain, he was Vice President of Sales and Marketing at Soma Beverage Company where he was responsible for driving business growth objectives and annual sales revenue.

McClafferty also previously worked at WM Bolthouse Farms as Senior Director of Sales in the US and Canada and Sara Lee Corporation as Vice President of Food Service Sales. He started his career in the food and beverage field at Nabisco Foods Company where he held a series of progressively challenging positions, ending his tenure there as Senior Director of National Accounts.

“We are ecstatic to have Kevin take the helm of our good ship,” says Larry Hebner, Chairman of the TalkingRain Board of Directors. “It is well deserved and well earned. As VP of Sales, he’s demonstrated his leadership and knowledge of the beverage business. We are confident we will grow exponentially under his guidance.”

About TalkingRain Beverage Company:

TalkingRain Beverage Company is passionate about providing health-conscious consumers with the freshest mountain spring water sparkling essence waters, and naturally flavored beverages. For over 20 years the brand has been the regional market leader for these beverages which are distributed throughout the Northwestern United States, with some product lines available nationally.

The TalkingRain family of beverages includes healthy, thirst-quenching product lines: Twist, Sparkling ICE, actiVwater, TalkingRain Mountain Spring Water, TalkingRain Sparkling Essence Waters and airwater. All of which are created as The Healthy Alternative..