Intrastate Distributors Inc. (“IDI”) is a beverage wholesale corporation that sells water, juice, soda pop and beer to retail accounts. IDI began operations in Livonia, Michigan in 1981 with 1 truck and now conducts business in its 172,000 square foot facility, selling such prestigious brands as AriZona, Crush, Snapple, SoBe, Welch’s, Gatorade, and Nantucket Nectars. IDI also is a contract packaging facility as well as a bottler for their own products and those of others.
“I am very pleased with the personnel and support that is being provided by DNA Energy Drink(R), DNA Beef Jerky(TM) and DNA Shred Stix(TM),” said Tim Babish, IDI’s founder. Mr. Dabish added, “The Beef Jerky and Stix lines are excellent additions to the DNA Energy Drink.”
Jeff Martin, DNA’s Midwest regional vice president, said, “We are extremely pleased with the way the initial launch has progressed and the multiple reorders we have received in the few short weeks since we began.” Martin added, “Things are off to a great start with IDI, and we expect them to only get better as our marketing initiatives begin to take hold.”
“The Company’s decision to enter the Midwest at this time was based upon the strong presence of the action sports community in that area and the way it relates to our core demographic. In addition, this decision was based upon the great distributor network located throughout the region, with IDI as its central hub and our own Jeff Martin, an industry professional, to oversee the market,” stated Russ Rickon, DNA’s national sales vice president.
About DNA Products
DNA Beef Jerky, DNA Shred Stix and DNA Energy Drinks are products of DNA Beverage Corporation. DNA Energy Drinks and DNA Meat Snacks are high quality products manufactured to exact standards to achieve superior taste. DNA Energy Drink comes in Citrus, Sugar Free Citrus, and Lemon Lime flavors. DNA Beef Jerky comes in Original and Teriyaki flavors and DNA Shred Stix come in Original, Pizza, and Spicy Jalapeno flavors.
DNA Energy Drink and DNA Shred Stix remain true to its action sports roots. We support athletes, artists, and events on the local and national levels. We also support our accounts and local shops through our grass roots marketing programs. For more info go to www.dnabeveragecorp.com.