Stefan Kozak, the head of Red Bull's operations in Latin America and in Canada, has been named as the new CEO of Red Bull North America.
Kozak will fill the seat left empty by the abrupt departure of Selim Chidiac in January. A six-year veteran with the brand, Kozak will also continue to oversee operations in the other two regions.
Kozak will take over on July 1. He has significant experience in the beverage industry, working at Latin American Coca-Cola anchor bottler Panamerican Beverages Inc. in Brazil before moving to Red Bull.
The brand remains the best-selling energy drink in the U.S. in terms of dollar sales, a position it has held since creating the category in the mid-1990s. In the past two years, it has been passed in volume sales by Hansen-owned Monster Energy.