Adina Holistics Becomes the Official Beverage of Swim Across America

San Francisco, CA (Vocus/PRWEB ) August 2, 2010 — San Francisco-based Adina for Life, Inc., creators of Adina 100% USDA Organic, Fair-Trade Certified and Gluten-free beverages, today announced their sponsorship with Swim Across America (SAA), an organization dedicated to raising money and awareness for cancer research, prevention and treatment through swimming-related events. Adina Holistics™ will be the official beverage of SAA, and be available nationwide at all their events.

“We are proud to welcome Adina for Life to the SAA family and to name them a faithful partner in our continuing efforts to support cancer research, treatment and prevention at some of the most prestigious institutions in the U.S.,” said Janel Jorgensen, 1988 Olympic Silver Medalist in the 4x100m Medley Relay and Swim Across America’s National Executive Director. Swim Across America is dedicated to collaborating with sponsors that share our values—health, athleticism, community wellness and finding a cure for cancer.

“Adina’s USDA Organic and Fair-Trade Certified beverages are the perfect fit for Swim Across America’s mission for a healthy, better-for-you lifestyle. We’re proud to be affiliated with such a great organization,” said John Bello, CEO at Adina for Life. Adina will provide their fruit-infused, organic beverages to swimmers and supporters of Swim Across America at all events.

Adina Holistics™ come in seven herb-infused varieties, including two new flavors: Coconut Guava with Lychee and Jade Green Tea with Tulsi, which are available at all Whole Foods Markets, natural food stores, and convenient stores nationwide. To find Holistics™ in a store nearest you, visit

About Adina for Life, Inc:
Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the vision to create a world that “Drinks No Evil,” these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina for Life, Inc. has three product lines: Adina Holistics™ Herbal Elixirs, Baristas Brews™ All-Natural Coffee Drinks, and Organic Tribal Blends ™, Coffee Drinks. For more information or to follow Adina Holistics on Twitter, visit

About Swim Across America Swim Across America, Inc., is a national, non-profit organization dedicated to raising money and awareness for cancer research, prevention and treatment through swimming-related events. With the help of thousands of volunteers nationwide and past and current Olympians, SAA is helping to find a cure for cancer through athleticism, community outreach and direct service. Since its inception in 1987, SAA has gone from a single swim in Nantucket, MA to hosting swims in over 30 states annually. In its 24 years, the organization has raised over 30 million dollars. To learn more about the Swim Across America, make a donation and/or register to swim or volunteer, please visit