Sambazon Announce New “Warrior Up” Campaign to Highlight Positive Social Change

Warrior Up is Sambazon's new campaign celebrating the individuals who strive every day to make the world a better place while inspiring others to do the same. Based on the same sustainable business model that made Sambazon the market leader in organic Amazon superfood açai, Warrior Up highlights the positive social, environmental and economic change our Sambazon Warriors are making every day. Our warriors are athletes, social entrepreneurs and activists who use their expertise to make a positive impact on their causes. Our media campaign will help advance these worthy causes.

Sambazon’s founders, brothers Ryan and Jeremy Black and friend Ed Nichols, are launching Warrior Up in San Diego because they delivered their first box of açaí in early 2001 in San Diego, and because the city’s residents are healthy minded, active and socially conscious – they embody the Sambazon way of life.

There are two phases of the Warrior Up campaign:

Phase 1: Warrior Up advertising can be seen on billboards and bus stops throughout San Diego in August and September. Consumers can also create their own warrior headdress on their Facebook profile pictures and learn about our Warriors and their causes .

Phase 2: In partnership with Off the Mat, Into the World, a San Diego-based nonprofit, Sambazon will launch the Warriors of Change contest on September 1, encouraging people to nominate warriors who are making a positive impact in their community. Warriors are individuals who are making a difference for people and the environment and those who are using business to do social good. A collaborative and interactive review process will award Warrior of Change grants to individuals who demonstrate the ability to most effectively make positive change in their worlds. Starting September 1, Sambazon and Off the Mat will accept nominations.

Visit the Warrior Up campaign Web page – – to learn more and read about the Warriors featured in the campaign and the social and environmental issues they’re dedicated to. Sambazon’s Warriors of Change are:

• Raw food expert Ani Phyo, Pedal Patch Community
• Surf legend Rob Machado, The Rob Machado Foundation
• Surf long-boarder Kassia Meador, Keep a Breast Foundation
• Surfer and shark-attack survivor Bethany Hamilton, Co-Chair Beating the Odds
• X Games skateboard gold-medalist Bob Burnquist, Co-Founder of Action Sports
Environmental Coalition
• Bio-fuel entrepreneur Buster Halterman, Buster Bio-Fuels
• Ecology educator Evan Marks, The Ecology Center
• Yogini and social activist Seane Corn, Off the Mat, Into the World
• Extreme cyclist legend Hans Rey, Wheels 4 Life
• Enviro-entrepreneur Stephanie Bernstein, To-Go Ware
• Father-son surfers and eco-warrior team Jon and Jack Rose, Waves 4 Water
• Social entrepreneurs, Sambazon’s founders Ryan Black, Jeremy Black and Ed
Nichols – Sustainable Management of the Brazilian Amazon (“Sambazon” for short)