Celestial Seasonings Launches Kombucha Energy Shots

New energy shot harnesses kombucha, the popular fermented black tea, to help satisfy the needs of consumers who want to boost their energy naturally

BOULDER, Colo., Nov. 14, 2011 /PRNewswire/Celestial Seasonings®, a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN), today announced the launch of Kombucha Energy Shots – a great-tasting, all-natural shot that fills a void within the energy shot and beverage categories by combining B vitamins and energizing botanicals, like ginseng and caffeine from guarana, with the revitalizing effects of kombucha, a fermented black tea.

“Our new Kombucha Energy Shots help satisfy the need for an all-natural and healthful option in the energy shot category,” said Vice President and Chief Marketing Officer of Celestial Seasonings, Blake Waltrip. “Consumers have told us that the energy boost provided by kombucha is the primary reason they enjoy it, and Kombucha Energy Shots support natural energy while meeting our high standards for quality.”

Kombucha is a fermented black tea that contains naturally occurring enzymes, probiotic cultures and beneficial acids. Kombucha’s known health benefits and the rejuvenated feeling experienced after consuming kombucha has many Americans turning to it for healthy, natural refreshment.

Celestial Seasonings™ Kombucha Energy Shots are made from the brand’s authentic, live, raw kombucha, with an added proprietary blend of energizing ingredients like caffeine from guarana, B vitamins and ginseng. The combination delivers an all-natural energy boost consumers can feel good about – just shake, shoot and feel the energy.

The energy shot category in the U.S. grew 30 percent between 2010 and 2011, according to Mintel reports, demonstrating the demand for products that help consumers feel vibrant and alert throughout their busy days.

“For Americans who go from work to the gym to their kids’ birthday parties, rejuvenating their energy in a healthy, natural way is a very appealing concept,” said Product Manager for Kombucha Energy Shots, Christy Brown. “Our new energy shots are a perfect solution for consumers who want to give their energy a natural boost consistently without artificial ingredients or more sugar and calories than they want.”

Packaged in convenient, single-serve 2 fluid ounce bottles, Celestial Seasonings Kombucha Energy Shots are available in three flavor varieties – Citrus, Berry and, for users who desire an added boost, Pomegranate Xtreme which is fortified with additional caffeine from guarana and B vitamins. Kombucha Energy Shots are on shelves now in Whole Foods Market locations nationwide, with expansion to other natural foods stores starting in December.

Learn more about Kombucha Energy Shots at celestialshots.com or find us on Facebook at facebook.com/celestialkombuchashots.

Celestial Seasonings, Inc.

Celestial Seasonings, a subsidiary of The Hain Celestial Group, Inc., creates delicious, all-natural specialty teas that offer a variety of extraordinary tea-drinking experiences. Each of the more than 70 flavors is expertly crafted using only the highest quality 100 percent natural herbs, teas, spices and fruits to produce fresh, delicious tea blends. For more than 40 years, Celestial Seasonings has blended unique and healthful herb, green, white, black, red, Chai and wellness teas, each adorned with beautiful imagery and inspiring words and designed to delight your palate, nourish your body and feed your mind and spirit. For more information, visit celestialseasonings.com or find us at facebook.com/CelestialSeasonings.

The Hain Celestial Group, Inc.

The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Terra®, Garden of Eatin’®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Cafe™, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, Ethnic Gourmet®, Yves Veggie Cuisine®, Europe’s Best®, New Covent Garden Soup Co.®, Johnson’s Juice Co.®, Farmhouse Fare®, Linda McCartney®, Daily Bread™, Lima®, Danival®, GG UniqueFiber®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Earth’s Best TenderCare® and Martha Stewart Clean™.  Hain Celestial has been providing “A Healthy Way of Life™” since 1993.  For more information, visit www.hain-celestial.com.