WESTON, Fla., July 5, 2011 /PRNewswire/ — h2O®, the natural spring water in a revolutionary paper bottle, today announced it is the official water sponsor of Lollapalooza, an experience-based destination music festival hosted in Chicago’s Grant Park, August 5 – 7. The exclusive water offered at the festival, h2O allows thirsty music lovers to rehydrate with minimal environmental impact. Lollapalooza, now in its 20th year, chose h2O as its water partner for the second consecutive year to further its sustainability efforts.
Lollapalooza is planned through an aggressively “green” lens – from the on-site fan activations to biodegradable promo items to recycled printed materials. “h2O allows the Festival to eliminate plastic water bottles sold on festival grounds, an important initiative for Lollapalooza’s environmental efforts. h2O helps us achieve our goal to keep patrons hydrated while leaving a minimal impact on the environment,” said Lollapalooza Services Manager Emily Stengel. “We also encourage fans to recycle used h2O cartons through our “Rock & Recycle” initiative, a rewards program allowing fans to earn festival swag through recycling.”
Challenging the conventions of traditional plastic bottled water, h2O’s aseptic paper packaging looks like a sleek bottle of the future, offering consumers one of the most environmentally friendly beverage solutions available. Made mostly from paper, instead of plastic, h2O bottles use less energy in their production and shipping, and can be recycled in a process called hydra pulping. h2O natural spring water comes from the pristine Niagara Escarpment in Canada.
“h2O is perfect for enjoying hot, summer concerts like Lollapalooza,” said h2O founder and president, Julie Atherton. “We’re proud to be a part of the eco-conscious mission of the festival and offer music fans an alternative to plastic bottled water.”
A music industry favorite, h2O has graced the stages of Justin Timberlake and Lady Gaga, among others. More information about h2O is available online at www.h2Ospringwater.com.
Distributed by Refreshing Ideas, LLC, h2O® is “a sip in the right direction” offering today’s environmentally conscious consumer a way to enjoy the world’s most consumed beverage without contributing to the 38 billion plastic bottles that end up in landfills every year. Pristine spring water from the Niagara Escarpment is packaged in award-winning, aseptic bottle, minimizing the impact on the environment and providing a safe drinking experience with no danger of chemical leaching. h2O bottles are multi-layered, providing superior protection and insulation to keep purities in and impurities out.
Lollapalooza was created in 1991 by Jane’s Addiction front man Perry Farrell. Originally conceived as a farewell tour for Jane’s Addiction, Lollapalooza quickly became the defining musical and cultural event of the Alternative Rock movement in the 1990’s. Redefined as a single-city destination event in 2005, Lollapalooza is now one of the largest music festivals in the world, drawing over 225,000 attendees each August to its new home in Chicago’s historic Grant Park. The 2011 Lollapalooza lineup includes Eminem, Foo Fighters, Coldplay, Muse, My Morning Jacket, Deadmau5, A Perfect Circle, and more than 120 other bands.