Pulse Beverage Corporation Announces Appointment of Senior Executives

DENVER, CO (Marketwire – Apr 26, 2011)The Pulse Beverage Corporation (OTCBB: PLSB) (the “Company”) is pleased to announce the appointment of Mr. Robert E. Yates as President and Chief Executive Officer and further welcomes Mr. Ron Kendrick to the position of Chief of Product Development. The team brings extensive experience in all aspects of the beverage industry from the development of innovative new products through to manufacturing, marketing and distribution.

Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.

Mr. Kendrick has been involved in the beverage industry for more than thirty years. He previously served as VP of Operations and Product Development for Clearly Canadian Beverage Company. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick subsequently founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line.

“We are uniquely positioned to launch this product given our knowledge and history in nutrition, and our experience in manufacturing and distribution,” said Robert E. Yates, CEO of Pulse. “Our line of NutriPurpose™ beverages address key nutritional needs of people of all ages but specifically for people 30+ who want to feel 30+ for the rest of their lives.”

Pulse’s entry into this market segment taps the Company’s extensive experience in nutritional solutions, particularly its expertise in formulating non-water soluble ingredients into a water-based solution and developing specialized containers to assure stability and shelf-life.

Details of the Company’s business, finances and agreements can be found as part of the Company’s continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database. For more information, please visit: www.pulsebeverage.com.

About The Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation manufactures, distributes and markets the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com.