R.W. Knudsen Family Adds 2 New Flavors to Zero-Calorie Sparkling Essence Line

CHICO, CA (June 27, 2011) — R.W. Knudsen Family announces today the addition of two new flavors to its immensely successful line of Sparkling Essence™ beverages: Organic Lime and Organic Coconut. Sparkling Essence addresses consumers’ desire for a refreshingly clean, organic beverage. Each Essence is a simple combination of sparkling spring water and infused organic ingredients. The result is a light refreshment completely free of calories, sugar, fat, carbohydrates and artificial ingredients.

This month, the U.S. Department of Agriculture came out with its new “MyPlate” icon, replacing the “MyPyramid” food guide.  Accompanying the new graphic is the suggestion to “drink water instead of sugary drinks.”1 Sparkling Essence fulfills that dietary principle by providing a sugar-free beverage.

The two new flavors join the existing four flavors of Organic Lemon, Organic Cucumber, Organic Blueberry and Organic Mint. Each rejuvenating variety of Essence can be enjoyed on the go, while relaxing, or at a summer party. The creation of this flavorful drink utilizes a unique process: R.W. Knudsen Family brews the organic ingredients in spring water and then extracts everything except the flavor’s absolute “essence.”

Conveniently packaged in 10.5-ounce slim cans, and sold individually and in four-pack carriers, R.W. Knudsen Family’s Organic Lime and Organic Coconut Sparkling Essence are available in grocers nationwide this summer. The suggested retail price is $3.79-$3.99 per four-pack.

About R.W. Knudsen Family

Celebrating its 50th anniversary this year, R.W. Knudsen Family® has produced quality, all-natural juice products since 1961. The company’s offerings include Recharge® all-natural sports drinks, more than 125 types of natural and organic fruit and vegetable juices, carbonated fruit beverages, and specialty items. All R.W. Knudsen Family products are made from 100 percent natural ingredients, without artificial flavors, and never contain added sugar. Visit www.rwknudsenfamily.com for more information.