Shasta Announces Big Backyard Fiesta Sweeps for Summer

HAYWARD, CA (July 19, 2011) — What would you need to turn your backyard party into the ultimate summer fiesta? Shasta Beverages, Inc., a national leader in flavor creation, has just announced its Big Backyard Fiesta Sweepstakes for Summer 2011 that will give one lucky winner a complete outdoor entertainment system and a year’s supply of Shasta beverages sure to make their fiesta sizzle!

Shasta has also brought an extra blast of fun and excitement to Summer 2011 with the launch of three new flavors: California Dreamin’, Very Cherry Twist and Fiesta Punch! The new flavors are available in 12-pack cans and 2- and 2.5-liter bottles – offering convenience and value for varying consumer needs.

Running through September 30, one Grand Prize winner will receive a complete party pack with everything needed to turn their backyard into the ultimate party destination:

  • One year’s supply of Shasta Beverage
  • A Weber® Genesis® S-330™ gas grill
  • An Entertainment Package that includes:
  1. Open Air Cinema CineBox™ Home 9’x5’ Backyard Theater System
  2. X-Box Kinect™ Gaming System with 360 Console
  3. Karaoke and PA System

The winning fan just needs to add the guests and rock the block to throw the ultimate party that pops – closing out the summer with style!
To win a year’s supply of Shasta and the Grand Prize Package, visit Shasta Soda on Facebook or go to, click on the link to the Shasta Facebook page, and enter to win! It’s that easy and there’s no purchase necessary. Visit the Shasta Soda Facebook page for full sweepstakes rules.
The Big Backyard Fiesta Sweepstakes for Summer 2011 and new flavor launch is part of the Shasta multimedia Summer 2011 branding campaign, which includes a mix of TV and radio advertising along with online social media marketing – highlighting the brand’s flavor spectrum, broad consumer appeal and value.

About Shasta Beverages, Inc.

Since its founding in 1889, Shasta has been a beverage industry pioneer and family-trusted staple in America, with over 30 unique, innovative and distinctive soft-drink flavors ranging from Tiki Punch and Grapefruit Zazz to familiar favorites such as Creme Soda and Root Beer. For more information, please visit, or Shasta Soda on Facebook and Twitter.
Shasta is part of the National Beverage Corp. (NASDAQ:FIZZ) family. A leader in the development and sale of beverage products in the United States, National Beverage offers a wide selection of flavored soft drinks, juices, sparkling waters, energy