WAT-AAH! Presents Saints’ Marques Colston at Rouses’ Grand Opening and Honors AMIkids

NEW ORLEANS, Nov. 28, 2011 /PRNewswire/ –WAT-AAH!, the first line of functional bottled water for kids, and NFL superstar, Marques Colston, recently joined forces to bring awareness to the national epidemic of childhood obesity and to promote healthier lifestyle choices. Colston, wide receiver for the New Orleans Saints, will be greeting fans and signing autographs Tuesday, November 29th at the newest Rouses Market, 701 Baronne Street in downtown New Orleans, just two blocks from the Superdome.

WAT-AAH! will also be honoring the work of AMIkids, a national non-profit dedicated to providing our communities’ kids with a promising future, during a special meet and greet with Colston and the kids. To date, AMIkids has helped more than 105,000 troubled youth teens since 1969.

“We are excited to be working so closely with Marques and to provide community-based events like this one to honor the work of organizations such as AMIkids,” says Rose Cameron, CEO of WAT-AAH! “I founded WAT-AAH! in hopes of providing kids a healthy alternative to sugary drinks, but our overall mission is to help improve the lives of children. I applaud the work AMIkids has done on a national level and look forward to continuing to do more great work with them in the future.”

“Rose is an extraordinary role model,” says Melinda Coats, VP Resource Development at AMIkids. “She personally has helped to improve the lives of children in our organization and her company, WAT-AAH!, continues to make great strides in fighting the number one epidemic facing our country today, childhood obesity.”

This event will be open to the public from 4-5pm on Tuesday, November 29th at Rouses Baronne Street market. The Rouse family opened this new location on November 15th; it is the Louisiana company’s 38th location.

About AMIkids

Founded in 1969, AMIkids, Inc., is a nationally-recognized not-for-profit that offers a promising future to more than eight thousand kids each year through positive and motivating programs that inspire learning, leadership and personal growth. AMIkids has 56 programs in nine states across the U.S., including nine programs in Louisiana. Through education, counseling and behavior modification students are empowered to make positive decisions that will ultimately shape their future and allow them the opportunity to transform their lives. For more information, log on to www.amikids.org.

About WAT-AAH!

WAT-AAH! is a line of functional water for kids free of sugar or sweeteners of any kind. Since 2008, the brand has been convincing kids to drink water as opposed to sodas or sugary drinks. WAT-AAH! is the exclusive beverage partner for Beyonce’s ‘Move Your Body’ Flash Workout, supporting Michelle Obama’s Let’s Move! initiative. WAT-AAH! has also partnered with other key NFL sports stars through Legacy Growth Partners and SWC Management. WAT-AAH! is available across the US in over 6000 stores/supermarkets as well as 1,500 schools/districts. http://www.wat-aah.com. For More Information Please Contact Christine Widga at christine@wat-aah.com, 212-627-2630.