LAS VEGAS (November 23, 2011)— XYIENCE is the maker of Xenergy, the official energy drink of the UFC, and on Saturday, Nov. 12, 2011 when the UFC debuted on FOX in front of a record-setting audience of 5.7 million viewers XYIENCE’s logo was prominently displayed on the mat of the octagon. The heavyweight championship bout, UFC® on FOX: Velasquez vs. Dos Santos, checks in as the most-watched UFC event of all time as well as the most watched professional fight of any kind on television since 2003.
On Saturday evening when challenger Junior Dos Santos left the octagon victorious, XYIENCE officials say it was also a big win for the brand.
“This was more than putting 5.7 million sets of eyes on our logo,” says XYIENCE president John Lennon. “The production gave viewers tremendous insight into the athletes and the sport. It introduced a huge audience to the culture of MMA that our brand is very much a part of,” he says, noting that XYIENCE’s relationship with UFC is a key factor in the brand’s growth. XYIENCE’s sugar-free energy drink Xenergy is currently one of the fastest growing brands in the energy drink category.
FOX recently announced its 2012 UFC on FOX schedule, which includes a two-hour broadcast on January 28 from Chicago’s United Center. Other dates include May 5, August 4 and December 8, 2012.
“The production provided the kind of understanding and emotional connection that among sports fans cultivates a lasting relationship between sport, brand and consumer,” he says. “Our retail partners will see the benefits of this event and exposure as XYIENCE continues to capture the attention of its key demographic through its UFC affiliation,” says Lennon.
Earlier this year, XYIENCE launched a collector can series for Xenergy that features images of its athletes. The collection includes Xenergy Xtreme Fruit Punch with Dan “The Outlaw” Hardy, Xenergy Premium Cran Razz with UFC light heavyweight champion Jon “Bones” Jones and its newest flavor, Xenergy Xtreme Frostberry Blast with Wanderlei “The Axe Murderer” Silva.
About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle. For more information, please visit XYIENCE at www.xyience.com. Or connect with XYIENCE on Facebook, Twitter and YouTube.
Xenergy (pronounced zen-er-gy)
Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” inherent in most other energy drink brands. Xenergy Premium flavors include Cherry Lime, Mango Guava, Cran Razz and Blu Pomegranate. Xenergy Xtreme flavors include Frostberry Blast, Fruit Punch, Orange Fuel and Cherry Rush. Xenergy is available throughout the United States and Canada.