XYIENCE, Sunoco APlus Convenience Stores Host Autograph-Signing with Matt “The Terror” Serra

LAS VEGAS (Aug. 2, 2011)XYIENCE, the maker of Xenergy, the official energy drink of the UFC®, and Sunoco APlus® Convenience Stores invite mixed martial arts (MMA) fans to meet XYIENCE team athlete Matt “The Terror” Serra.  The former UFC welterweight champion will sign autographs at the Sunoco APlus located at 2601 Penrose Avenue in Philadelphia on Saturday, Aug. 6 from 4 – 5:30 p.m.  The event coincides with UFC® 133: Evans vs. Ortiz scheduled for later that evening at the Wells Fargo Center Philadelphia.

Serra, a Long Island, N.Y. resident is the first American promoted to black belt in Brazilian Jiu-Jitsu under the legendary Renzo Gracie.  In addition to being a professional athlete, he owns and operates Serra Jiu-Jitsu Academies on Long Island. According to Serra, events like this are important for the growth of his sport on the East Coast.

“In my years as an athlete and coach, I’ve watched MMA literally change people’s lives by teaching people discipline, focus and building confidence,” says Serra. “I have been lucky to discover MMA and to fight in the UFC. At events like this, when I can personally connect with local fans, it’s an opportunity keep the momentum going for MMA and to help people understand more about our great sport.”

Sunoco sells transportation fuels through more than 4,900 branded retail locations in 24 states. APlus convenience stores are operated by the Sunoco or its independent dealers in more than 600 of its locations.

For more information on XYIENCE, Xenergy or Matt Serra, please visit www.xyience.com.

About XYIENCE (pronounced zy-ince)

Headquartered in Las Vegas, XYIENCE products support an active and healthy lifestyle and are held to the most stringent standards of excellence. Visit www.xyience.com for details.

Xenergy (pronounced zen-er-gy)

Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” inherent in most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pomegranate.  Xenergy Xtreme flavors include Fruit Punch, Orange Fuel and Cherry Rush.  Xenergy is available throughout the United States and Canada.