Bibbs Blackberry Tart Cherry Sparkling Juice Debuts Exclusively at The Fresh Market

Bibbs™ is an all natural, low calorie, gluten free and kosher sparkling juice beverage

Block Island, RI (March 19, 2012) — Block Island Beverages, Inc., maker of the all-natural blackberry-based sparkling juice beverages called Bibbs (Block Island BlackBerry Soda), has launched its newest creation, Blackberry Tart Cherry, exclusively at The Fresh Market’s 113 stores nationwide (NASDAQ: TFM).

The entire line of Bibbs’ sparkling juice beverages are all natural, contain no caffeine, very low sodium, are gluten free, kosher and contain approximately 20 grams of unrefined sugar (a respectable 90-105 calories per bottle).  Our newest Blackberry Tart Cherry flavor contains a smooth amalgam of pure blackberry and cherry juice concentrates.

Bibbs sets the super premium bar high for all natural sparkling juice beverages.  As blackberries are not by their nature overly sweet, a splash of evaporated cane juice is added to achieve a taste we define as balanced sweet-tartness.  We were told we could save money by reducing our high levels of expensive blackberry juice concentrate and replacing it with so-called “filler juices” like white grape and apple.  As a kosher product, using lesser quality ingredients to save a few coins was never in the conversation.    And, as Block Island Beverages is just a small company battling giants for visibility and shelf space, all it can be is better.

About Block Island Beverages

In an effort to capture the essence of Block Island, Rhode Island, Block Island Beverages is committed to producing only the best sparkling juice beverages using all natural, organic and kosher ingredients.  More can be found at, and its Block Island Beverages Facebook page.

About The Fresh Market, Inc.

Founded in 1982, The Fresh Market, Inc. (NASDAQ: TFM) is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. The company currently operates 115 stores in 21 states, located in the Southeast, Midwest, Mid-Atlantic, and Northeast, with plans for continued expansion throughout the country. The Fresh Market is an equal opportunity employer. For more information, please visit