DNA Brands and Circle K Sign New Merchandising/Marketing Agreement

BOCA RATON, Fla., Feb. 6, 2012 (GLOBE NEWSWIRE) — DNA Brands, Inc. (OTCBB:DNAX.OBNews) announces it has agreed to a new merchandising/marketing agreement with Circle K’s Florida Region. This is the 5th consecutive marketing agreement between the two companies.

DNA’s Vice President of Sales, Russ Rickon, said, “Working closely with the great people at Circle K last year led to significant growth within their stores over the previous three years.” Rickon added, “Because of enhanced merchandising efforts by our own distribution company Grass Roots Beverage, we look for 2012 to lift us up to the next level in the category while increasing value to Circle K’s energy drink section.” Rickon concluded, “Partnerships of this caliber will enable DNA to reach its goals, as it moves towards becoming a national brand.”

Ron Ashley, Circle K Category Manager, said, “DNA has shown over the past four years to be a great partner that has set itself apart from the others through creative marketing and great taste. We feel very confident this partnership will prove to be a great one for Circle K.”

About DNA Brands, Inc.

DNA Brands makes DNA Energy Drink(R), the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, DNA Beef Jerky(TM) and DNA Shred Stix(TM). DNA Energy Drink(R) is a proprietary blend of quality ingredients in four flavors: Citrus, Lemon Lime, Sugar Free Citrus and CRANRAZBERRY. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard and has received tremendous TV and media coverage.

Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, CVS, Race Trac and Circle K.

True to its actions sports roots, DNA Brands, Inc. has earned national recognition through its sponsorship of the DNA Energy Drink/Jeff Ward Racing team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com