January, 13 2012 – Juvenex, Inc., makers of all natural KarmaLife Coconut Water, the only brand of Indian Coconut Water available in the US, today announced that it has secured four large distributor agreements in Michigan servicing a combined population base of over 9 million potential consumers.
Intrastate Distributors Inc., serves over 5000 locations in Metro Detroit, and already distributes industry leading beverages. “We’re very excited to hit the ground running with KarmaLife. Great flavors and a beautiful bottle, KarmaLife is going to make some big waves in a hot category,” says IDI President Tim Dabish. KarmaLife will be distributed throughout Michigan by Canada Dry Bottling Co. in the Lansing area, Kent Beverage covering Grand Rapids and the West Side of the State, and Griffin Beverage covering Saginaw and north. “We couldn’t have gotten better coverage in Michigan,” says Terry Casey, VP of Sales. “We’ve got the most premium coconut water in the category, and the best distributor in each territory.”
Created by dedicated nutrition enthusiasts, KarmaLife is an all-natural, low calorie, electrolyte rich coconut water, made from only 100% Indian coconuts, widely regarded as being the most nutritious, best tasting coconuts on earth. KarmaLife also contains the highest potassium of any coconut water, and is the only coconut water with the added benefit of the ingredient Kokum (Garcinia Indica), a largely untapped exotic superfruit with anti-oxidant levels similar to that of the acai berry. “The highest electrolytes for the most hydration of any coconut water, plus powerful antioxidants for cell rejuvenation – we’ve got a great one-two punch for consumers that simply isn’t offered in the other coconut waters,” says Juvenex CEO Shashi Shastri. “And you really can’t compare to the taste of Indian Coconuts.”
Coconut Water has seen an unparalleled rise in popularity in recent months, winning favor among fitness buffs and trend setters alike. A rising star in the category, KarmaLife comes in a premium 12-oz glass bottle which, unlike plastic or aluminum containers, maintains the flavor profile perfectly, is re-sealable, and helps keep the coconut water colder longer than plastic or tetrapak.