NEO Water Records Breakout First Year

Signs UNFI, Natures Best, McLane and 10 DSD Distributors In Its First Year.

SANTA MONICA, CA – (March 6, 2012) – NEO Water™, the alkaline, electrolyte and antioxidant enhanced water, today announced the product’s rapid progress in its first 12 months.  The company has signed on thousands of accounts including retailers such as The Fresh Market and Walgreens, distributors including UNFI, Natures Best and McLane and 10 Direct Store Delivery distributors including Preferred Beverage of New York.

“NEO Water’s three active benefits and highly desirable packaging are why it is a growing choice for consumers, retailers and distributors,” said Ben Berrouzi, President and CEO of NEO North America™.  “We are happy to see the rapid progress from our distributors and retailers and looking forward to new partnerships in 2012,” he said.

The company made its debut at the Natural Products Expo West in March 2011 in Anaheim California and exhibited at latter shows including NACS.  Since its debut the company has successfully launched the product in nine markets throughout the country including Miami, Dallas and San Francisco, posting very attractive numbers for retailers and distributors nationwide.

NEO Water is an ultra purified and enhanced water with three active benefits of alkaline, electrolytes and antioxidants.  The product’s benefits help the body hydrate, detoxify and replenish better than traditional bottled water.  NEO Water comes in BPA free PET one liter and 20 ounce bottle sizes and is available in the natural, grocery, specialty, convenience and fitness channels.

Socially and environmentally responsible, the company also commits one percent of one quarter’s revenues to environmental and social sustainable non-profits every year through  In 2011 the company made commitments to the Aids-Walk and Right-to-Play organizations and continues to do so in 2012.

NEO North America raised $2 million from its founders in 2010 and announced that it will be seeking its Series A round in 2012 to fuel its growth and expansion.  For more information visit

NEO Water will be exhibiting at the Natural Products Expo West 2012 in Anaheim California and may be found at booth 5173.

About NEO Water

NEO North America is a new age company committed to producing high quality, exceptionally healthy and environmentally conscious products that lift consumer health and performance.  NEO Water is a product of NEO North America headquartered out of Santa Monica California.  For more information visit