New Yorkers for Beverage Choices Reaches 300,000 Members

Opposition to Unpopular Board of Health Vote Growing

NEW YORK, Sept. 24, 2012 /PRNewswire-USNewswire/ –– New Yorkers for Beverage Choices continues to gain strength in numbers, increasing to more than 300,000 coalition members. More than 50,000 New Yorkers have registered their opposition by joining the coalition since the September 13 Board of Health vote that imposed restrictions on the size of soft drinks permitted to be sold in certain city business establishments.

“This isn’t a game of chicken,” said Liz Berman, chairwoman of New Yorkers for Beverage Choices. “We aren’t jumping out of the way just because the Board of Health rubber-stamped the Mayor’s ban on soft drinks. In growing numbers, New Yorkers are standing up for small businesses in the city that will be harmed by this arbitrary policy that puts them at a competitive disadvantage.”

New Yorkers for Beverage Choices continues to fight for small business owners and New Yorkers that oppose the ban, and will not abandon these efforts. By joining New Yorkers for Beverage Choices, New York City business owners and residents can still voice their opposition.

“This restriction on choice has passed, but not with the support of New Yorkers,” said Eliot Hoff, spokesperson for New Yorkers for Beverage Choices. “We are still looking into every option to ensure that this ban does not go into effect in March.”

For more information or to join the coalition, visit