Pulse Secures Additional Distribution Into Illinois and Wisconsin

DENVER, CO–(Marketwire – Mar 28, 2012) – The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse”), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured distribution into four counties near the Chicago metro area through Mautino Distributing and into Northern Wisconsin through Zastrow the Beer Man Inc.

Mautino Distributing services four counties near the Chicago metro area. Mark Mautino, CEO of Mautino Distributing, said, “We are very happy to bring on a great product like Cabana™ 100% Natural Lemonade; we feel the lemonade category is going to explode and after we tasted the product it was a no-brainer. We look forward to a long, profitable relationship with our newest partner.”

Zastrow the Beer Man Inc. services twelve counties in the Central and Northern regions of Wisconsin, a region not covered by the four other previously-announced distributors: Bernicks, Kay Beer, Webb & Gerritsen and Lee Beverage. Zastrow is a beer and soda distributor representing well-known soda brands such as Dr Pepper/Snapple and three major international breweries: Diageo-Guinness USA, MillerCoors and Pabst Brewing Co.

Bob Yates, CEO of Pulse, said, “Mautino has received its first order of Cabana™ 100% Natural Lemonade and our goal is to quickly secure the adjacent Chicago metro area, a population base of approximately eight million, representing 60% of Illinois residents. Zastrow is our fifth distributor for Wisconsin and fills in an area from Minnesota to Milwaukee to the Canadian border. The other four distributors have ordered our Cabana™ 100% Natural Lemonade and sales are going very well.”

About The Pulse Beverage Corporation
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to “red carpet” its flagship beverage product PULSE® NutriPurpose™ originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.