Pulse Secures International Distribution for Panama and Receives First Order for Cabana 100% Natural Lemonade

DENVER, CO–(Marketwire – Feb 23, 2012) – The Pulse Beverage Corporation, makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured an international distribution agreement with Miami-based Rey Trading Inc. to ship product to Panama. Pulse has received its first order and Cabana™ 100% Natural Lemonade will soon arrive in Panama, a country with a population base of 3.5 million and average year round temperatures of 80°.

Rey Trading Inc. is a subsidiary of Panama-based Rey Holdings Inc. which operates the largest supermarket chain in Panama covering all nine provinces under the brand names: Rey supermarkets, Romero Supermarkets and Mr. Precio Mini-markets.

Bob Yates, CEO for Pulse, said, “Our international distribution agreement with Rey Trading to ship Cabana™ 100% Natural Lemonade to Panama is a strategic step forward in realizing our goal of widespread distribution into the international beverage market — an arena that can greatly enhance our sales.”

Details of the Company’s business and agreements can be found as part of the Company’s continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database. For more information, please visit: www.pulsebeverage.com.

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures, distributes and markets Cabana™ 100% Natural Lemonade and is preparing to “red carpet” distribute its flagship beverage product PULSE® NutriPurpose™ brand originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.