Over 130 stores have begun stocking SoL Sunflower Beverage in their nondairy beverage aisles
HOPE, MN – (July 31, 2012) – Sunrich Naturals® today announced that SoL, the brand’s delicious non-dairy beverage made from Vitamin E and antioxidant-rich sunflower kernels, may now be found in Giant Eagle supermarkets throughout western Pennsylvania, Ohio, north central West Virginia, and Maryland. Giant Eagle, Inc. is one of the nation’s largest food retailers and distributors and the number one supermarket retailer in the region, with approximately $9.3 billion in annual sales.
“We’re very pleased to have SoL Sunflower Beverage on the shelves of Giant Eagle supermarkets,” said Tina Nelson, vice president of Sales & Marketing, Consumer Products, SunOpta Grains & Foods Group. “Giant Eagle stores have been the preferred supermarkets for several generations of families in the Midwest and Mid-Atlantic. Now thousands of shoppers can find delicious, food allergy–friendly SoL nondairy beverage in their neighborhood and add it to their weekly shopping list.”
SoL Refreshing Sunflower Beverage is a delicious recent addition to the functional beverage category that’s gaining increasing consumer interest and adoption. Made from wholesome sunflower seeds grown on American family farms, SoL is naturally free of the eight most common food allergens, which include soy, dairy, wheat, and tree nuts. SoL also provides an excellent source of Vitamin E, Folic Acid, Calcium and Vitamin D. Each 8 oz. serving provides 50% of the recommended daily allowance for Vitamin E, 30% for Calcium, 25% for Vitamin D, and 20% for Folic Acid.
The non-dairy beverage category within supermarkets continues to grow, according to the latest SPINS data. Sales were up 7.8% to $123 million nationwide, with almond milk up 23.7%, soy up 1.6%, and all others – including sunflower milk – up 73.1%. The lone disappointment in the nondairy beverage category was rice milk, which was down 10.7%. Giant Eagle is among the leading supermarkets across the country that is stepping up to meet consumers’ increasing demand for more allergy-friendly and functional beverages.
Available in shelf stable, aseptic 32 ounce Tetra Pak containers, SoL comes in three delicious flavors: Vanilla, Original, and Unsweetened. The manufacturer’s suggested retail price is $2.69 for 32 ounces.
To learn more about SoL, visit www.sunrich.com.
About Sunrich Naturals®
Sunrich Naturals, maker of SoL™ Refreshing Sunflower Beverage, has been working with American family farms to produce wholesome organic and natural foods for over 25 years. Sunrich Naturals believes that healthy, good food starts with a healthy, good Earth. This simple belief guides everything we do – how we work with farmers, handle and process our grains, and produce our natural and organic foods. Our products can be found in many fine supermarkets, natural food retailers, and health food stores nationwide.
Sunrich Naturals is a brand of SunOpta Inc., a leader in natural and organic ingredients, raw materials and consumer products and the largest sunflower processor in the United States.