UFC Fighter Alistair Overeem to Represent “RIZE”

New Training Beverage “RIZE” Improves Thinking, Memory and Focus

Las Vegas, NV – RIZE, a brand new training beverage, will be hitting shelves this year and will become the first brand to market in an emerging category of drinks called “The Super Drink.” Today, MMA and Kickboxing Champion Alistair Overeem announced RIZE will become a part of his diet, nutrition and training plan, making Overeem one of many other professional athletes to support RIZE and its all natural ability to make the human body function better.

“I had many opportunities to align myself with a training drink, but after considering all the brands out there, I went with RIZE because it improves cognitive function and mental focus, two of the most important things you need to take with you into the Octagon on fight night,” said Overeem. “I was very impressed with RIZE not only because of its proven scientific ability to improve cognitive function, but also because it is all natural and has a very light and clean taste.”

RIZE, formulated by Dr. Jeffrey Hendricks, a physician and a triathlete, is a functional beverage that maximizes physical and mental performance. It does so by maximizing body function on a molecular, cellular, and cell-to-cell level. This promotes physical performance, beyond any existing drink and does so without a crash. This formulation also promotes cognitive function, memory, and focus, based on ingredients with proven scientific efficacy, including Trehelose and Huperzine A. The combination of ingredients in RIZE is like no other, and it truly help athletes to “RIZE Above the Competition.”

Dr. Hendricks has spent the last five years perfecting the RIZE formula, and is pleased to have the support of Alistair Overeem just as he begins worldwide distribution of the drink.

“It is an honor to have Alistair Overeem representing RIZE,” said Dr. Hendricks. “To have Alistair Overeem, one of the top athletes in the fastest growing sport in the world, show support for RIZE is incredible, and a testament to how far RIZE has come in the past five years.”

The 6’5” and 256 lbs. Overeem currently holds a MMA record of 36-11-1 (1-0 UFC) and in his last appearance in the Octagon, he knocked out Brock Lesnar at UFC 141 in the first round. Overeem is also the former Strikeforce Heavyweight Champion, Dream Champion and the last fighter to hold rank as K-1 Grand Prix’s Heavyweight Champion.

Overeem live and trains in South Florida with Team JACO at JACO Hybrid Training Center in Delray Beach Florida. Follow Alistair in his quest to become the number one fighter in the world – go to www.thereem.com, follow him on Twitter @alistairovereem and visit on Facebook at www.Facebook.com/TheReem.