XYIENCE, Hi-Health Host UFC Welterweight Dan “The Outlaw” Hardy in Phoenix on Monday, March 12, 2012

LAS VEGAS (March 1, 2012)XYIENCE Xenergy, the official energy drink of the UFC, brings XYIENCE team athlete Dan “The Outlaw” Hardy to Hi-Health on Monday, March 12, 2012.  Hardy will sign autographs for fans from 5 to 7 p.m. at the Hi-Health store located at 4881 N. 20th Street in Phoenix. During the event, fans can enter a raffle for a chance to win XYIENCE gloves signed by Hardy, as well as being able to sample XYIENCE Xenergy, the award-winning zero-calorie and sugar-free energy drink.

Known for its exceptional taste, XYIENCE Xenergy is the first energy drink formulated specifically to meet the needs of active adults and athletes. Xenergy Xtreme Fruit Punch that features Hardy’s image on the can was named 2011 Carbonated Beverage of the Year.

Hardy currently has a record of 23-10-0, 1NC.  The British welterweight who has been fighting professionally since 2004, signed on with the UFC in 2008. A former fitness advisor and personal trainer Hardy signed on as a brand ambassador with XYIENCE in 2010.

To schedule an interview with Dan “The Outlaw” Hardy prior to the event, please contact sforte@fortecreativemedia.com.

About Hi-Health Stores:
Since 1972, with 46 retail stores Hi-Health has been helping people improve their health through better nutrition. We offer our customers the highest quality health foods and nutritional supplements. Our well-trained and experienced staff is dedicated to providing customers the best product information and customer service available from a health food store. Hi-Health has been under the same ownership, direction and leadership for over 40 years. Our persistent commitment to quality and customer service has made us a recognized leader in the health food industry. The country’s most respected shopping center developers have actively sought to include our stylish and innovative stores in their properties. For more information on Hi-Health and their products visit their website at www.hihealth.com.

About XYIENCE (pronounced zy-ince)

Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle. For more information, please visit XYIENCE at www.xyience.com. Or connect with XYIENCE on Facebook, Twitter and YouTube.

Xenergy (pronounced zen-er-gy)

XYIENCE Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” inherent in most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Mango Guava, Cran Razz and Blu Pomegranate.  Xenergy Xtreme flavors include Frostberry Blast, Fruit Punch, Orange Fuel and Cherry Rush.  Xenergy is available throughout the United States and Canada.