Be Well Nutrition Wins Top Prize at Tulane Business Plan Competition

Be Well Nutrition was awarded the $50,000 top prize at the culmination of the 13th Annual Tulane Business Plan Competition on Friday, April 19th, 2013. This award comes 3 weeks after the company’s win of top honor at the 1st annual Cordina Challenge event. Be Well Nutrition recently launched ICONIC, a healthy lifestyle beverage made with all natural ingredients. The unique drink provides customers with a delicious taste experience, while satisfying hunger, providing healthy energy and increased focus. It is the only all-natural and nutritionist developed and recommended product in the beverage category.

With a single daily serving of protein, vitamins, fiber and minerals, ICONIC provides consumers with what they need without having to stop for a meal. There is nothing quite like this drink on the market right now. Michelle Chatelain and Billy Bosch pitch their health drink, Iconic, at the Tulane Business Plan Competition 2013. Their company, Be Well Nutrition, won $50,000 to advance the product. (Cheryl Gerber for Tulane University) Michelle Chatelain, Be Well Nutrition Business Development Manager, and co-founder Billy Bosch said winning the $50,000 will help finance another production run of the product so they can spread it to more stores and add their Pure Vanilla Bean flavor to the brand portfolio. This lean start-up has diligently worked on developing the concept behind this clean and contemporary brand.

“It”s the only beverage out there that”s straddling all three of fastest growing industries in this area,” Chatelain said.

Be Well Nutrition has plans in place to expand regionally throughout Q3 or Q4 of 2013. ICONIC is currently available in New Orleans area retailers. Be Well Nutrition took home the top prize in the Cordina Challenge, a Jefferson Parish-based pitch competition for local entrepreneurs held during New Orleans Entrepreneur Week. The goal of the Cordina Challenge is to elevate opportunities for innovators in the area through direct capital, business services and mentorship. Be Well Nutrition CEO and Co-Founder Billy Bosch was awarded first place – $50,000 in cash and services.

“This is a big milestone for ICONIC,” says Billy, co-founder of Be Well Nutrition, Inc. “The Jefferson Parish community has been a driving force behind this product at local grocery stores and gyms. With their support, we hope to follow in the steps of Cordina as another local beverage success story.”

“Billy truly proved his company has the capacity to grow and create jobs in Jefferson Parish. I look forward to watching Billy position Be Well Nutrition and ICONIC for the next level of success,” says Jerry Bologna, JEDCO Executive Director.

About Be Well Nutrition, Inc.

Be Well Nutrition, Inc. is a nutritional beverage start-up based in New Orleans, LA. Be Well worked with Molly Kimball, RD, Lead Nutritionist with Ochsner”s Elmwood Fitness Center, to create an all-natural healthy lifestyle beverage. Be Well Nutrition’s mission is to fulfill the need for healthy food and beverage alternatives for the on-the-go consumer. With strategic partnerships, they have developed their first product, ICONICTM, and are fulfilling their mission to create nutritionist developed/recommended, all-natural, functional health products.