DNA Brands Launches Rebranding Campaign

BOCA RATON, Fla. — DNA Brands, Inc. announced that it has completed its first production run of its award winning and new energy drink flavors in newly designed cans. These flavors include the award winning Cellular Citrus, Cellular Citrus – Zero Sugar, Cryo Berry, Molecular Melon and Original DNA.

The first production run was completed July 2, 2013 and shipment to distributors and retailers has already begun. In previously DNA announcements DNA shared that it has signed distribution agreements with Arkansas-based Sunrise Beverage (“Sunrise”), and with All Day Distributing (All Day) of Tennessee to introduce these branded products to approximately one thousand new retail outlets. Sunrise Beverage is expected to manage the distribution of DNA’s products throughout Arkansas and southeast Missouri, while All Day Distributing will service the Memphis and its surrounding counties in Tennessee.

In addition, more than 500 Circle-K and Race Trac convenience stores located in the State of Florida alone will begin selling the “new” DNA products within the next few weeks. Further, the Company allocated a significant portion of this production run for several new distribution partners and in territories that include; Texas, Missouri, Mississippi, Kentucky and Iowa. Several additional areas of distribution are expected to be announced shortly.

The Company anticipates that it will be placing a second production order in the very near term to facilitate the expected sales growth. Simultaneously, the Company is planning for the production of three new ready-to-drink (RTD) energy coffee products scheduled to launch later this summer.

Darren Marks, DNA’s Chairman and CEO stated, “During the first half of this year we took decisive actions to strengthen our operations by significantly reducing our operating costs and overhead and introducing new flavors and graphics to the marketplace to better diversify our business and meet customer demand. We are excited about the future of our Company. We believe that our efforts will enhance our visibility, enable us to achieve profitability in 2014 and ultimately create value for our shareholders. We look forward to building DNA into a household brand within the energy drink industry.”

“We are delighted that the launch of our new line of energy drink is underway,” said Eric Fowler, DNA’s Vice President of Sales and Marketing. “In my 25 years of experience covering all aspects of the beverage industry, this is the finest product offering that I’ve ever been associated with. This first production run is a significant milestone and lays out the foundation for an exciting and successful new chapter in DNA’s story. We have only just touched the surface of the many new distribution partnerships available across the country and expect those opportunities to multiply as we continue to grow our new product lines.”

About DNA Brands, Inc.

DNA BRANDS, make DNA Energy Drink®, the 2010 and 2012 winner of the best-tasting energy drink at the World Beverage Competition. DNA Energy Drink® is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage. Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, Race Trac and Circle K.