Fuel Protein Shake Launches in Rexam SLEEK Cans

CHICAGO — It’s just what you need to “Fuel Your Body.” That’s the motto behind Fuel Premium Protein Shake which has hit the market in 12oz. SLEEK cans from Rexam.

With just two grams of sugar, Fuel delivers 30 grams of protein and is packed with fiber, vitamins and minerals. Whether it’s filling the afternoon snack craving, or serving as lunch on the go, Fuel is specifically formulated to support the maintenance of good health.

“From chalky shakes to sawdust texture packaged meals, most ‘healthy products’ just don’t taste that good,” said Aaron Parkinson, founder, Nutrié. “So we set out to change that. Fuel is a revolutionary new idea in the health and wellness industry. It’s fulfilling, healthy and delicious. And thanks to our great-looking Rexam SLEEK can, it’s easy to grab and take with you anywhere so you can drink it any time of the day.”

Fuel is one of the three health products available as part of the Automatic Body program from Nutrié. Created by celebrity trainer Kim Lyons from the Biggest Loser, Automatic Body is a revolutionary weight loss system designed to help people lose weight and keep it off.

Nutrié chose the Rexam SLEEK can because of its unique shape as well as its portability, durability and graphic capabilities. The company also benefits from the fact that cans are the most sustainable beverage packaging choice in the world, as they are recycled at more than double the rate of any other beverage package.

Rich Grimley, president and CEO, Rexam BCNA, says the SLEEK can is an excellent choice to help build a beverage brand and business. “Our 12oz. SLEEK can is the perfect packaging solution, delivering the best in colorful graphics as well as superior recycling, filling, distribution and retail display economics.”

About Nutrié

The Nutrié commitment is to keep everything as simple as possible. This means providing products and programs that give consumers the best chance to succeed in their personal health goals. It means producing the best tasting products while also providing the most convenient way of consuming them. All Nutrié products are packaged in a way that makes it easy to stay on track. No mixing, no blending, no powders or pills… just tasty beverages that taste and look great. It also means proving great customer service, helpful support systems, and timely deliveries. And it means standing by our products. Nutrié is based in Scottsdale, Arizona. We are proud to produce all of our products in the United States under the strictest of quality controls.

About Rexam

Rexam is a global consumer packaging company. We are one of the leading global beverage can makers and a major global player in rigid plastic packaging for healthcare applications. We are business partners to some of the world’s most famous and successful consumer brands. Our vision is to be the best global consumer packaging company.

We have 67 plants in 24 countries and employ 11,100 people. Our sales from ongoing operations in 2012 were in the region of $7 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX.