Hint Water and Michelle Obama Team Up for National ‘Drink Up’ Initiative

SAN FRANISCO — hint, Inc.’s founder and CEO, Kara Goldin continues hint water’s endless dedication to healthy living by joining forces with the Partnership for a Healthier America (PHA), including honorary chair First Lady Michelle Obama, to launch the national ‘Drink Up’ campaign. The landmark initiative announced today in Watertown, Wisconsin hopes to encourage Americans to make a simple change in their daily lifestyles by drinking more water, more often, to ultimately improve their overall health and well-being.

This movement brings together more than a dozen bottled water brands, including San Francisco-based hint, Inc., to help spread the message to their consumers, build awareness around the campaign and showcase the many water options available to hopeful participants.  Among the multiple brands associated, hint water is the only flavored and carbonated water on the list of approved brands as hint has no sweeteners and boasts itself as a popular producer of all-natural essence waters.  Goldin originally started hint, Inc. to make it easier for consumers to lead a healthy lifestyle. Unsweetened hint water has successfully challenged the notion that drinks must contain sugar to appeal to the consumer. Flavored only with natural fruit essence, hint has continued to deliver refreshment without unnecessary additives.

In the next year, hint water and their latest brand extension, hintfizz will support the cause by carrying the ‘Drink Up’ logo on their bottles and has already begun contributing by selling t-shirts online immediately with all proceeds benefitting the ‘Drink Up’ campaign.

“Part of hint Water’s original mission was to stress the importance of drinking water to achieve a healthy lifestyle.  We are one of the only beverage brands that delivers flavor through natural fruit essence, without calories or diet sweeteners,” said Kara Goldin, founder and CEO, of hint, Inc. “We are committed to changing the standard perception of water among Americans and through this initiative we are able to reach an enormous audience and create a lasting impact.”

“Since we started the Let’s Move! initiative, I’ve been looking for as many ways as possible to help families and kids lead healthier lives. I’ve come to realize that if we were going to take just one step to make ourselves and our families healthier, probably the single best thing we could do is to simply drink more water,” said First Lady Michelle Obama. “That’s it – it’s really that simple. Drink just one more glass of water a day and you can make a real difference for your health, your energy, and the way you feel. So Drink Up and see for yourself.”

To get involved or learn more about the ‘Drink Up’ campaign, visit www.youarewhatyoudrink.org. For more information on hint water and where consumers can purchase the products, visit: http://www.drinkhint.com/.

About hint, Inc:

hint, whose mantra is Drink Water, Not Sugar® is the brainchild of Kara Goldin, a San Francisco mother of four who was seeking a refreshing, unsweetened and no calorie beverage to give her family. Her simple solution – hint Essence Water. Launched in 2005, Kara developed hint in response to the growing wall of sugary juices and sodas. hint is at the heart of a healthy lifestyle™, and is available in many delicious flavors including Blackberry,

Watermelon, Pomegranate-Tangerine, Mango-Grapefruit, Strawberry-Kiwi and Raspberry-Lime. hint Essence Water can be found in fine grocery stores and retailers all over the United States or purchased online at http://www.drinkhint.com/.

About Partnership for a Healthier America

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.