NEW YORK, Jan. 10 – – The New Dutch Water Company, owner of the American premium bottled water, NY2O, and based in Greenburgh, N.Y., has signed an agreement with Dallas-based PRISM Marketing Partners to provide retail promotion and direct response marketing services in support of NY2O’s expanding geographical footprint.
“We have retained Prism Marketing Partners, a successful in-store merchandising and promotion house, to support NY2O’s day-to-day implementation of chain rollouts for both on and off premise accounts,” said Steve Keim, Chief Operating Officer for NY2O. “Prism will assist with the development and implementation of timely promotions for regional chains and independent accounts. They will generate trial of our product with the target customer base, support in-store activity as needed and will measure the financial performance of every program.”
“ They also will work with NY2O’s advertising agency, Miami-based SOMA, in support of social media development, website design and point-of-sale material.”
Stephen Curran, President of PRISM Marketing, said, “We are very excited to be a part of the NY2O team. We are experts with new products having enjoyed success with projects like the U.S. introduction of the Sabritas brand by Frito Lay and the expansion of Stubb’s, a super-premium Bar-B-Q Sauce. NY2O has an excellent opportunity to establish itself as a leader in the premium water category and leverage its unique identification with New York.”
PRISM Marketing Partners is a strategic marketing and retail activation agency that combines in depth consumer and trade marketing experience with mobile and other emerging technologies to create innovative programs. Founded in 1992, PRISM is headquartered in Dallas, Texas, and has affiliate offices in Chicago and Los Angeles.