POPwater Partners With Haralambos Beverage Company

LOS ANGELES — POPwater, the new beverage company launched by Atom Factory and Troy Carter has partnered with Haralambos Beverage Company, the largest New Age beverage distributor for the Los Angeles area as the brand continues to roll out this Spring. POPwater is a natural fruit flavored sparkling beverage, and each 11.2 oz aluminum bottle contains only 30 calories and 7 grams of sugar. POPwater is available in four thirst-quenching fruit flavors: grape, apple, orange and pineapple.

POPwater is the brainchild of Atom Factory, the Los Angeles based multi-dimensional branding and entertainment company led by industry visionary Troy Carter. World famous fashion and music photographer Terry Richardson serves as POPwater’s creative director. Richardson recently shot POPwater’s first campaign, which promises to be anything but a traditional beverage marketing campaign.

POPwater launched earlier this year and is currently available for order at POPwater.com. Its online pre-sale in April exceeded company expectations with orders from all around the world including Australia, Brazil, Canada, France, Germany, Netherlands, Norway, Sweden, Switzerland, UK and US.

“When it came time to partner with a distributor for the Los Angeles market, the choice was clear. Tony Haralambos has been a great supporter from the beginning and we immediately had a connection. Tony understands our unique ability to market POPwater unlike any other beverage company, and we are excited to have a distributor partner who will help us leverage all of the non-traditional marketing opportunities to make the brand a success” said Carter.

“We are extremely excited about our partnership with POPwater and can’t wait to bring a taste of the POP life to Southern California” said Tony Haralambos.

About Atom Factory

Atom Factory is a multi-dimensional branding, entertainment and artist management company based in Los Angeles, CA that has caused a paradigm shift in the entertainment  industry. Atom Factory provides unparalleled service to their diverse roster of clients, including pop culture icon Lady Gaga, singer/songwriter John Legend, violin sensation Lindsey Stirling, and Bollywood star Priyanka Chopra.

About Haralambos Beverage Company

Haralambos Beverage Co. continues to lead the innovative beverage front by discovering and building brands of the future. HBC has built brands such as Neuro, Vita Coco, Zico, Honest Tea, Muscle Milk, Perrier, Arrowhead, Vitamin Water, and Snapple into the household names they are today. Through constant innovation and dedication HBC continues to build the brands of tomorrow.