IRVINE, Calif., Oct. 9, 2013 /PRNewswire/ — West Coast Chill Pure Energy (www.westcoastchill.com), which contains NO SUGAR, NO CAFFEINE, and NO ARTIFICIAL SWEETENERS and which is also available in the world’s first Self-Chilling Beverage Can, patented and licensed by the Joseph Company International, Inc., has entered into a strategic marketing and promotional agreement with mixed martial arts legend Wanderlei Silva.
Wanderlei Silva is a Brazilian mixed martial artist, who has competed in Japan’s Pride Fighting Championships and the American based Ultimate Fighting Championship. Silva is known for his aggressive fighting style with the majority of his fights ending in knockout or referee stoppage due to strikes.
Silva’s vast following spans far beyond American mixed martial arts fans. Wanderlei Silva is beloved in countries such asJapan and especially in his native country of Brazil, where he is hailed as a national hero. Japan and Brazil are two international marketplaces where West Coast Chill will be debuted in 2014. Silva’s international appeal and specifically his tireless commitment to health and nutrition were the primary factors behind West Coast Chill’s CEO Mitchell Joseph’s decision to partner with Silva, “Wanderlei understands the changing landscape within the beverage industry and how our Pure Energyconcept is a unique alternative to the traditional energy drink. We are proud to have him as a spokesperson.”
The likeness of the MMA legend will be used globally in several retail, print, audio, video, and social marketing campaigns.Wanderlei Silva will also make promotional appearances on behalf of West Coast Chill at various events.
West Coast Chill is also proud to announce that West Coast Chill Pure Energy drink will now be available in Ohio-based drug store chain, Discount Drug Mart, Inc. (www.discount-drugmart.com). Discount Drug Mart, Inc. is an Ohio-based drug store chain that opened its first store in Elyria, Ohio in 1969. Since that time, Drug Mart has established stores in over 20 Ohio counties, and currently operates 72 locations and expects to announce further expansion within the year.
In the state of Ohio, West Coast Chill Pure Energy is distributed by the Heidelberg Distributing Company (www.heidelbergdistributing.com). Serving 26,000 retailers, Heidelberg has been delivering the finest products in the world to retailers for more for more than 75 years.