Burke, Maggiore to Lead Sales Event for NCPI

Two Day Seminar and Networking Event:natural products consulting

Becoming a More Effective Sales Manager in the Natural and Specialty Channel

June 10 and 11; 9 a.m. – 4:30 p.m.; Chicago, IL 

The Natural Products Consulting Institute (NCPI) announces a two-day event led by industry veterans John Maggiore and Bob Burke from NCPI, as well as expert speakers from across the natural product sales front. The event will be held at Nixon, Peabody LLP in Chicago at 300 S. Riverside Plaza. The event can be attended on a one-day or two-day basis and will be followed by Natural Products Consulting Institute’s one-day financing event led by Bob Burke and Michael Burgmaier, on June 12. Guest Speakers include: Patrick Higgins, Higgins Cohn Brand Management; Ben Nauman, Director of Purchasing, NCGA; Stewart Reich, Hanson Faso Sales & Marketing; Tim Sperry, former Director of Grocery for Whole Foods; Kent Pilakowski, Ignite Sales Management & Consulting;  Sherri Wallace, Organic PR; and James Curley, JFC Market Management.

Day One Topics Include:

•Sales planning and budgeting with budget templates
•Pricing and margins review
•Trade promotion—strategy, optimization, evaluation
•Effective sales calls
•Working through distributors, selling in, margins, programs
•Understanding the Canadian Market and how to do business in Canada
•Successfully selling to the Natural Co-op Retailer
•Working effectively with brokers—hiring, goal setting, reviews
•Succeeding at Whole Foods

Day Two Topics Include:  

• Trade-spending management
• Handling and resolving deductions
• The role of Sales Management companies
• Using syndicated data
• Maximizing your Social Marketing Efforts
• Best Practices in case pack changes and cost changes
• Navigating your way through Whole Foods as a national vendor